Sony uses ASMR videos to promote the Sony Xperia XZ1 phone

ASMR Autonomous Sensory Meridian Response UniversitySony joins Toyota, Pepsi, KFC, Dove, Ritz, IKEA, and Glenmorangie Whisky  in utilizing ASMR videos for marketing.

The ASMR-style videos highlight the video recording quality of the Sony Xperia XZ1 phone.  The full campaign and videos are posted on the website of Carphone Warehouse, the top independent mobile online retailer in the UK.

What prompted Carphone Warehouse and Sony to create ASMR videos to help promote the Xperia XZ1 phone?

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More celebrities doing ASMR: Jake Gyllenhaal, Dakota Fanning, Elle Fanning, Julia Garner, Chloë Sevigny, Sadie Sink

ASMR Autonomous Sensory Meridian Response UniversityJake Gyllenhaal (actor in Brokeback Mountain, Donnie Darko, Nightcrawler) does a short interview with W Magazine which includes ASMR triggers.

He whispers about his day, plays with an old style camera, and twists bubble wrap.  He also bangs a chisel into wood with a rubber mallet, which may not be so ASMR-inducing for many individuals.

On the YouTube channel, Miu Miu, several actors join forces to create individual and collaborative ASMR videos.  The clips are less than a minute long and mostly involve whispering or quiet talking.

The Miu Miu team includes Sadie Sink (Stranger Things 2, Annie), Dakota Fanning (I am Sam, War of the Worlds, Charlotte’s Web), Elle Fanning (We Bought a Zoo, Maleficent), Julia Garner (Ozark, The Americans, We Are What We Are), and Chloë Sevigny (American Psycho, Big Love, American Horror Story).

Click the links below to view their ASMR videos:

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Toyota announces commercials with ASMR technology

ASMR Autonomous Sensory Meridian Response UniversityJoining the group of Pepsi, KFC, Dove, Ritz, and IKEA, Toyota announces ASMR-inspired commercials.

According to their September 1 2017 news release about the “Sensations” marketing campaign for the 2018 Camry,

“A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.”

There is a problem though.  I didn’t find strong evidence of ASMR-inspiration in the nine campaign videos I watched.

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Emma Stone stars in ASMR hair-cutting scene in the movie, “Battle of the Sexes”

ASMR Autonomous Sensory Meridian Response UniversityMost ASMR scenes in movies are created unintentionally.  The scenes accidentally happen to have subtle sounds or soft whispers which stimulate ASMR in some viewers.

The new movie, “Battle of the Sexes” with Emma Stone and Steve Carell may be the first major motion picture to have a scene which was intentionally created to induce ASMR.

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Glass Vaults band creates ASMR-inspired music album

ASMR Autonomous Sensory Meridian Response UniversityGlass Vaults is a psychedelic off kilter pop group originating out of Wellington, New Zealand.

Public praise includes, “”Glass Vaults is like a never ending dream while I’m half-asleep” (No Fear of Pop), and “trance-inducing, hallucinatory walls of sound that shimmer with ghostly incantations.” (Northern Transmissions).

Since their conception in 2010, the members Richard Larsen, Rowan Pierce, Bevan Smith, Hikurangi Schaverien-Kaa have toured throughout New Zealand, Australia, and the U.S.A.

But these “merchants of bliss” have recently added a new member, ASMR, and it has influenced their latest album, The New Happy.

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