Toyota announces commercials with ASMR technology

ASMR Autonomous Sensory Meridian Response UniversityJoining the group of Pepsi, KFC, Dove, Ritz, and IKEA, Toyota announces ASMR-inspired commercials.

According to their September 1 2017 news release about the “Sensations” marketing campaign for the 2018 Camry,

“A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.”

There is a problem though.  I didn’t find strong evidence of ASMR-inspiration in the nine campaign videos I watched.

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Emma Stone stars in ASMR hair-cutting scene in the movie, “Battle of the Sexes”

ASMR Autonomous Sensory Meridian Response UniversityMost ASMR scenes in movies are created unintentionally.  The scenes accidentally happen to have subtle sounds or soft whispers which stimulate ASMR in some viewers.

The new movie, “Battle of the Sexes” with Emma Stone and Steve Carell may be the first major motion picture to have a scene which was intentionally created to induce ASMR.

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Glass Vaults band creates ASMR-inspired music album

ASMR Autonomous Sensory Meridian Response UniversityGlass Vaults is a psychedelic off kilter pop group originating out of Wellington, New Zealand.

Public praise includes, “”Glass Vaults is like a never ending dream while I’m half-asleep” (No Fear of Pop), and “trance-inducing, hallucinatory walls of sound that shimmer with ghostly incantations.” (Northern Transmissions).

Since their conception in 2010, the members Richard Larsen, Rowan Pierce, Bevan Smith, Hikurangi Schaverien-Kaa have toured throughout New Zealand, Australia, and the U.S.A.

But these “merchants of bliss” have recently added a new member, ASMR, and it has influenced their latest album, The New Happy.

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Interview with ASMR Muzz, a video artist delivering Scottish tingles

ASMR Autonomous Sensory Meridian Response UniversityMurray is an actor and IT technologist with a Bachelor’s of Science degree in Media Technology. He currently lives in Nova Scotia, Canada with prior residence in New Zealand and Scotland.

Murray also resides on YouTube as ASMR Muzz, posting relaxing Scottish-accented videos and tranquil ASMR trigger sounds.

In my interview with Murray he shares memories of ASMR from his youth, his inspiration for creating ASMR videos, his most popular video, his challenges creating content, his tips for new ASMR artists, and how his videos may be helping others.

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Interview with Ms Candy Blog ASMR, an ASMR artist combining tingles and treats

ASMR Autonomous Sensory Meridian Response UniversityWhat can be more comforting than an ASMR video?  How about an ASMR video of candy and other sweet treats.

Ms Candy Blog ASMR is an ASMR artist living in New York City and she agrees, along with her YouTube followers. In 2014 she launched her Ms Candy Blog channel and then soon launched her Ms Candy Blog ASMR channel to deliver tingles with the treats.

She also has a Master’s degree in Theatre and has been recently recruited as a livestreaming educator.

In my interview with Ms Candy Blog ASMR she talks about her most popular video, the evolution of her videos, her biggest challenge as an artist, her association with Ru Paul, how her videos help others, and her scientific curiosity about ASMR.

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Interview with the YouTube ASMR artist, Holly ASMR

ASMR Autonomous Sensory Meridian Response UniversityHolly is an ASMR artist who lives in London, England and creates videos for her YouTube Channel, Holly ASMR.

She starting creating videos less than a year ago but has already posted over 100 videos on her channel and is about to hit 30,000 followers.

To achieve that many followers that quickly is a testament to the quality of her videos and the genuine and consistent effort she puts into her productions.

In my interview with Holly she shares her recent inspiration for creating ASMR videos, her most popular video, her biggest challenges, valuable tips for new ASMR artists, and how her videos are helping others.

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