It has been almost 10 months since Ritz launched their ASMR-inspired commercial on Nov 30, 2016.
I wrote an initial article about this on December 5, 2016 but I wanted to do this follow-up article to share some interesting information.
Dr. Diego Garro is a Senior Lecturer at Keele University in the United Kingdom. He has a BSc in Electronic Engineering, an MSc in Digital Music Technology, an MA in Teaching and Learning in Higher Education and a PhD in Composition.
In 2015, I interviewed Dr. Garro about his translated summary of Alejandro Navarro Expósito’s Spanish-language dissertation, “Neuropsychological and neurophysiological characterization of ASMR”.
Dr. Garro has continued his interest in ASMR by writing a paper titled, “ASMR – from internet subculture to audiovisual therapy” and presenting it at the 2017 Electronic Visualization and the Arts conference in London.
In my interview with Dr. Garro he shares how he became interested in studying ASMR, the goals of his paper, reactions to his conference presentation, and tips for others doing ASMR presentations.
Video ASMR artists can directly stimulate ASMR in viewers with gentle sounds, soft voices, and comforting visuals.
But they have been unable to directly stimulate the sensation of touch through a video. And touch may be the strongest trigger of ASMR.
Could there be a way to feel the touch of someone who is in another room or even in another country?
Researchers at Simon Fraser University in Canada have designed gloves called Flex-N-Feel to be worn by individuals at separate locations. When one person Flexes their fingers in the gloves, the other person Feels the touch via vibrotactile sensations on their skin.
Alexa is a virtual assistant created by Amazon which runs on the Amazon Echo devices.
Users interact with Alexa by voice command to initiate many actions such as; set alarms, play music, podcasts, or audiobooks, create to-do lists, and inquire about the weather, traffic, news, and other information.
Until now, Alexa’s voice has been a spoken female voice, but Amazon has just added the ability for Alexa to whisper. Alexa will also be able to take a breath to pause for emphasis and adjust her rate, pitch and volume.
The Royal Geographical Society will be holding their Annual International Conference in London, from August 29 to September 1, 2017.
One of the sessions being planned for the conference is titled, “Soundscapes of Wellbeing”. This session will focus on the different ways in which people experience or perceive certain therapeutic benefits from interactions with sound.
And yes, they are interested in incorporating information about ASMR into this session from ASMR researchers.
This is exciting news for several reasons, including that this may be the first international conference to include ASMR on their agenda.
Libby Copeland lives in Westchester, NY, USA and has a BA degree in English from the University of Pennsylvania in Philadelphia, USA.
She has been a staff reporter, editor, and/or writer for The Washington Post, Slate, New York Magazine, Smithsonian Magazine, The Wall Street Journal, and Glamour, as well as, made appearances on MSNBC, CNN, and NPR.
Libby also has a strong interest in ASMR.
She recently traveled to Brooklyn, NY to experience one of the first live, in-person, professional ASMR services called Whisperlodge, and then wrote about it for New York Magazine.
Jonathan Fitas is a professional composer and sound designer, and a recent graduate from the University of Marne-La-Vallée & National Institute of Audiovisual in Paris, France.
He focused his Master’s dissertation on ASMR and titled it, “Introduction and reflection on the place and role of sound in ASMR.”
Do you live in the UK?
Do you experience ASMR?
Are you interested in being interviewed in-person as part of a video documentary about ASMR?
If yes, yes, yes, then click the link below to learn more about this opportunity, to learn more about the filmmaker, and to submit your interest for being interviewed.
Ritz Crackers has recently joined the growing list of big name companies which have created ASMR-inspired ads.
The Ritz Crackers video ad is in Korean but it clearly communicates the universal language of ASMR.
Matthew Wilson lives in Belfast, Northern Ireland and has his BSc Honors in Management and Leadership from Ulster University, Northern Ireland.
He currently works in the retail industry and launched his new website, ASMRbar.com in January 2016.
The website is a wonderful buffet of all forms of ASMR media. You can explore and experience ASMR (and ASMR-related) videos, albums, podcasts, apps, books, audiobooks, and even news.