Good news, the research study is completed and some results are now available.
The researcher was Vladimir Fedoseev, a graduate student pursuing his MBA at the Varna University of Management in Varna, Bulgaria (a partner university of Cardiff Metropolitan University in Wales).
His dissertation focused on the involvement of ASMR in the service industry and is titled, “Effect of Autonomous Sensory Meridian Response (ASMR) on Service User Experience”
He investigated how ASMR triggers, like soft speech, gentle sounds, careful hand movements, light touch, personal attention, and kind personalities, might effect experiences with hairdressers, doctors, hotel clerks, and others in the service industry.
In this second interview with Vladimir he reviews the details of his methods and shares some results of his research project.
One curious observation I noticed in his results is that gentle sounds, soft speech, and personal attention were the top triggers perceived by participants to cause ASMR in services, but the services with increasing reliance of light touch (like a hairdresser) showed increasing likelihood of stimulating ASMR. This could imply that light touch is a stronger contributor in service-mediated ASMR than the participants realized.
Below are my questions in bold, his replies in italics, and links to learn more about his research project.
Anders Köhler recently graduated from the University of Skövde in Sweden with a Degree of Bachelor of Arts and majored in Media Arts, Aesthetics, and Narration (Game Development – Sound).
His examination project investigated the psychoacoustic properties of ASMR sounds and was titled, “A study of scratching sounds within ASMR in a neutral sound environment.”
Anders’ goal was to try to find patterns and properties in ASMR trigger sounds. This is a terrific quest. What is special about crinkling, tapping, whispering, and scratching sounds that make them so blissful and delightful to ASMR enthusiasts?
He focused his project on scratching sounds and utilized state-of-the-art tools and methods to dissect the sound profiles.
In my interview with Anders he explains his goals, research design, and shares a table of his data with a full explanation of what he discovered in his project.
Below are my questions in bold, his replies in italics, and links to his study, a video summary, and his Facebook page.
Beverley Fredborg, James Clark, and Stephen Smith have published another ASMR research study titled, “Mindfulness and ASMR.” The study was published August 7, 2018 in PeerJ.
The goal of this study was to investigate the potential relationships between ASMR and mindfulness.
In their introduction, they provide these descriptions of mindfulness:
“…a two-component process by which one engages in both intentional self-regulation of attention and a nonjudgmental awareness and acceptance of the present moment.”
“…involves an openness to sensations, attentional control, emotional regulation, and resilience.”
The authors then highlight the similarities between mindfulness and ASMR:
“…the focused attention method of mindfulness meditation requires individuals to focus on a specific external stimulus or internal thought…During ASMR experiences, individuals focus attention on an external stimulus that triggers tingling sensations.”
“Both mindfulness and ASMR can lead to a feeling of relaxation that enhances people’s subjective well-being.”
These similarities definitely make one wonder if mindfulness is a form of ASMR, if ASMR is a form of mindfulness, or is there some other relationship?
The authors also teased out more data about ASMR and trigger preferences, age of onset, similarity to music chills, and frequency of using ASMR media to help with relaxation and sleeping.
Their latest study is titled, “Increased misophonia in self-reported ASMR” and was published August 6, 2018 in the journal PeerJ.
Misophonia is common in discussions about ASMR because some people greatly enjoy ASMR trigger sounds like whispering, mouth sounds, and chewing but others will respond to those same sounds with annoyance, anger, or anxiety (misophonia).
Curiously, some people who report experiencing ASMR to some triggers also report experiencing misophonia to other triggers. This hyper-sensitivity to sounds has people often wondering if people who experience ASMR are more likely to also experience misophonia.
A peer-reviewed research study is the first to report physiological changes while individuals experience ASMR.
The publication is titled, “More than a feeling: ASMR is characterized by reliable changes in affect and physiology” and is authored by Giulia Lara Poerio, Emma Blakey, and Theresa Veltri from the University of Sheffield (UK) and Thomas Hostler from the Manchester Metropolitan University (UK). The research was published June 20, 2018 in the journal PLOS ONE.
The publication reported the results of two studies. The first study involved about 1000 participants watching videos and reporting how they felt. The second study involved about 100 participants watching videos, reporting how they felt, and having some physiological responses measured.
I will first summarize the methods and results of the first study, then summarize the methods and results of the second study.
Vladimir Fedoseev is a graduate student pursuing his MBA at the Varna University of Management in Varna, Bulgaria (a partner university of Cardiff Metropolitan University in Wales).
His dissertation is investigating the involvement of ASMR in the service industry and is titled, “Effect of Autonomous Sensory Meridian Response (ASMR) on Service User Experience”
This is an interesting topic. How do the caring dispositions, light touches, hand movements, and personal attention from hairdressers, servers, and hotel staff affect our experience (and perhaps the tips)? Does being able to experience ASMR influence these interactions?
You can take his survey (link below) to share your experiences and perspectives.
I initially reported about this published study on November 1, 2017, but this article will now share more details and summarize the data.
The study is titled, “Sensory determinants of the autonomous sensory meridian response (ASMR): understanding the triggers” and was published October 6, 2017 in PeerJ by Emma Barratt, Charles Spence, and Nick Davis.
Of historical note, Barratt and Davis were the co-authors of the first ASMR research study published in 2015. In this new study they investigate some of the traits of ASMR triggers.
Marcus Nystrand is an undergraduate student in the Visual Communications program at Beckmans College of Design in Stockholm, Sweden.
For his graduation project he decided to create videos with synthetic ASMR triggers and survey if they are able to stimulate ASMR in viewers.
What are “synthetic ASMR triggers?” Marcus created computer-generated animations that have some properties of ASMR triggers (e.g., movements, sounds) but without the presence of human forms (e.g., hands) or human objects (e.g., brushes).
In short, his project is asking, “Can non-human motions, items, and sounds trigger ASMR?”
His animations are extremely high quality, very imaginative, and deeply mesmerizing. Will they trigger your ASMR?
Read on to learn a bit more about his project, then click the link to view his amazing videos and answer his short survey questions.