Participate in a research study about the role of ASMR in the service industry

ASMR Autonomous Sensory Meridian ResponseVladimir Fedoseev is a graduate student pursuing his MBA at the Varna University of Management in Varna, Bulgaria (a partner university of Cardiff Metropolitan University in Wales).

His dissertation is investigating the involvement of ASMR in the service industry and is titled, “Effect of Autonomous Sensory Meridian Response (ASMR) on Service User Experience”

This is an interesting topic.  How do the caring dispositions, light touches, hand movements, and personal attention from  hairdressers, servers, and hotel staff affect our experience (and perhaps the tips)?  Does being able to experience ASMR influence these interactions?

You can take his survey (link below) to share your experiences and perspectives.

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Published research study explores ASMR trigger preferences

ASMR Autonomous Sensory Meridian Response UniversityI initially reported about this published study on November 1, 2017, but this article will now share more details and summarize the data.

The study is titled, “Sensory determinants of the autonomous sensory meridian response (ASMR): understanding the triggers” and was published October 6, 2017 in PeerJ by Emma Barratt, Charles Spence, and Nick Davis.

Of historical note, Barratt and Davis were the co-authors of the first ASMR research study published in 2015.  In this new study they investigate some of the traits of ASMR triggers.

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College student creates mesmerizing animations for research project about synthetic ASMR triggers

ASMR Autonomous Sensory Meridian Response UniversityMarcus Nystrand is an undergraduate student in the Visual Communications program at Beckmans College of Design in Stockholm, Sweden.

For his graduation project he decided to create videos with synthetic ASMR triggers and survey if they are able to stimulate ASMR in viewers.

What are “synthetic ASMR triggers?”  Marcus created computer-generated animations that have some properties of ASMR triggers (e.g., movements, sounds) but without the presence of human forms (e.g., hands) or human objects (e.g., brushes).

In short, his project is asking, “Can non-human motions, items, and sounds trigger ASMR?”

His animations are extremely high quality,  very imaginative, and deeply mesmerizing.  Will they trigger your ASMR?

Read on to learn a bit more about his project, then click the link to view his amazing videos and answer his short survey questions.

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More celebrities doing ASMR: Jake Gyllenhaal, Dakota Fanning, Elle Fanning, Julia Garner, Chloë Sevigny, Sadie Sink

ASMR Autonomous Sensory Meridian Response UniversityJake Gyllenhaal (actor in Brokeback Mountain, Donnie Darko, Nightcrawler) does a short interview with W Magazine which includes ASMR triggers.

He whispers about his day, plays with an old style camera, and twists bubble wrap.  He also bangs a chisel into wood with a rubber mallet, which may not be so ASMR-inducing for many individuals.

On the YouTube channel, Miu Miu, several actors join forces to create individual and collaborative ASMR videos.  The clips are less than a minute long and mostly involve whispering or quiet talking.

The Miu Miu team includes Sadie Sink (Stranger Things 2, Annie), Dakota Fanning (I am Sam, War of the Worlds, Charlotte’s Web), Elle Fanning (We Bought a Zoo, Maleficent), Julia Garner (Ozark, The Americans, We Are What We Are), and Chloë Sevigny (American Psycho, Big Love, American Horror Story).

Click the links below to view their ASMR videos:

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Interview with Dr Agnieszka Janik McErlean – lead author of the research study on ASMR triggers, personality, and empathy

ASMR Autonomous Sensory Meridian Response UniversityDr Agnieszka Janik McErlean is the lead author of the publication, “Assessing individual variation in personality and empathy traits in self-Reported Autonomous Sensory Meridian Response.”

At the time of the publication she was a Lecturer in the Department of Psychology at James Cook University in Singapore.  In January 2018, she will be a Senior Lecturer in the Dept of Psychology at Bath Spa University in the UK.

Dr Janik McErlean co-authored the paper with Dr Michael Banissy and the research was published March 30, 2017 in the journal Multisensory Research.

In my interview with Dr Janik McErlean she shares how she became interested in researching ASMR, the goals and methods of her study, the insights she uncovered about ASMR triggers, and her findings about the personality and empathy traits of ASMR responders.

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Interview with ASMR Muzz, a video artist delivering Scottish tingles

ASMR Autonomous Sensory Meridian Response UniversityMurray is an actor and IT technologist with a Bachelor’s of Science degree in Media Technology. He currently lives in Nova Scotia, Canada with prior residence in New Zealand and Scotland.

Murray also resides on YouTube as ASMR Muzz, posting relaxing Scottish-accented videos and tranquil ASMR trigger sounds.

In my interview with Murray he shares memories of ASMR from his youth, his inspiration for creating ASMR videos, his most popular video, his challenges creating content, his tips for new ASMR artists, and how his videos may be helping others.

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Science of ASMR: The third peer-reviewed research publication (podcast episode #12)

ASMR Autonomous Sensory Meridian ResponseIn this podcast episode, I will be summarizing the third peer-reviewed research publication about ASMR and sharing an interview with the authors.

The paper is titled, ““An Examination of Personality Traits Associated with Autonomous Sensory Meridian Response (ASMR)”)” and was published in the journal, Frontiers in Psychology on February 23, 2017. The authors are Beverley Fredborg, Jim Clark, and Stephen Smith from the University of Winnipeg in Manitoba, Canada.

This podcast episode will cover the following topics:

  • What are the personality traits associated with ASMR-sensitive individuals?
  • What are the most intense ASMR triggers?
  • How they recruited participants and determined ASMR sensitivity.
  • The focus of their next ASMR research publication.
  • and more.

Subscribe to the ASMR University Podcast to hear all of the past and future episodes or listen to this one episode right here:

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Interview with Bev Fredborg, author of the recent research publication about ASMR and personality traits.

ASMR Autonomous Sensory Meridian Response UniversityResearchers at the University of Winnipeg in Canada have recently published their second peer-reviewed research publication about ASMR.

The paper is titled, “An Examination of Personality Traits Associated with Autonomous Sensory Meridian Response (ASMR)” and was published in the journal Frontiers in Psychology on February 23, 2017.

The publication was authored by Beverley Fredborg, an adjunct lab member in the Embodied Emotion Laboratory, Dr. Jim Clark, the Chair of the Department of Psychology, and Dr. Stephen Smith, an Associate Professor in the Department of Psychology.

I recently wrote a short article which summarized some of the findings of this new publication.

This article now brings you an explanation of their study in the words of the lead author, Beverley “Bev” Fredborg, who is also currently pursuing her Master’s degree in Clinical Psychology at Ryerson University in Toronto, Canada.

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