What does whisky now have in common with soda, fried chicken, chocolate, crackers, furniture, and cars?
Yes, ASMR-inspired commercials.
Scottish distillery Glenmorangie, which focuses on producing single malt scotch whiskey, has rolled out three campaign videos which incorporate ASMR triggers.
There is a common frustration for patients using antidepressants for the first time.
The antidepressants either take weeks to be effective or they may never be effective.
The major reason for this has been a long standing mystery among clinicians.
But a recent research finding may have uncovered a clear and logical cause of this problem.