I posted a prior article titled, “Participate in a research study about the role of ASMR in the service industry.”
Good news, the research study is completed and some results are now available.
The researcher was Vladimir Fedoseev, a graduate student pursuing his MBA at the Varna University of Management in Varna, Bulgaria (a partner university of Cardiff Metropolitan University in Wales).
His dissertation focused on the involvement of ASMR in the service industry and is titled, “Effect of Autonomous Sensory Meridian Response (ASMR) on Service User Experience”
He investigated how ASMR triggers, like soft speech, gentle sounds, careful hand movements, light touch, personal attention, and kind personalities, might effect experiences with hairdressers, doctors, hotel clerks, and others in the service industry.
In this second interview with Vladimir he reviews the details of his methods and shares some results of his research project.
One curious observation I noticed in his results is that gentle sounds, soft speech, and personal attention were the top triggers perceived by participants to cause ASMR in services, but the services with increasing reliance of light touch (like a hairdresser) showed increasing likelihood of stimulating ASMR. This could imply that light touch is a stronger contributor in service-mediated ASMR than the participants realized.
Below are my questions in bold, his replies in italics, and links to learn more about his research project.
Anders Köhler recently graduated from the University of Skövde in Sweden with a Degree of Bachelor of Arts and majored in Media Arts, Aesthetics, and Narration (Game Development – Sound).
His examination project investigated the psychoacoustic properties of ASMR sounds and was titled, “A study of scratching sounds within ASMR in a neutral sound environment.”
Anders’ goal was to try to find patterns and properties in ASMR trigger sounds. This is a terrific quest. What is special about crinkling, tapping, whispering, and scratching sounds that make them so blissful and delightful to ASMR enthusiasts?
He focused his project on scratching sounds and utilized state-of-the-art tools and methods to dissect the sound profiles.
In my interview with Anders he explains his goals, research design, and shares a table of his data with a full explanation of what he discovered in his project.
Below are my questions in bold, his replies in italics, and links to his study, a video summary, and his Facebook page.
Jack Stevenson-Smith completed his Masters degree 2 years ago in the School of Psychology at the The University of Liverpool, UK.
He focused his Master’s research dissertation on ASMR and it was titled, “Bodily maps of novel somatosensation: Autonomous Sensory Meridian Response (ASMR)”
In my interview with Jack he shares the inspiration for his research, his aims, hypotheses, and methods, the challenges he encountered, some great tips for other ASMR researchers, and his special moment with Dmitri, the ASMR artist known as massageASMR.
Below are my questions in bold and his replies in italics.
Vladimir Fedoseev is a graduate student pursuing his MBA at the Varna University of Management in Varna, Bulgaria (a partner university of Cardiff Metropolitan University in Wales).
His dissertation is investigating the involvement of ASMR in the service industry and is titled, “Effect of Autonomous Sensory Meridian Response (ASMR) on Service User Experience”
This is an interesting topic. How do the caring dispositions, light touches, hand movements, and personal attention from hairdressers, servers, and hotel staff affect our experience (and perhaps the tips)? Does being able to experience ASMR influence these interactions?
You can take his survey (link below) to share your experiences and perspectives.
Andrew Smith is an undergraduate student at the Duncan of Jordanstone College of Art and Design at The University of Dundee, Scotland.
He focused his final year dissertation project on ASMR to fulfill the requirements for his Bachelor of Design degree (with Honors).
Andrew’s completed dissertation was 47 pages (~10,000 words), was titled, “An investigation into the interconnected nature of aesthetics, sensory perception and sensory phenomena” and weaved together the following topics:
- The Golden Rectangle (a shape linked to art, design, and architecture)
- Eye Movement Desensitization Reprocessing (a therapy for trauma patients)
- Brain Wave States, Hypnosis, & REM, Sleep
- Brain Default Mode Network & Synaesthesia
- Interpersonal bonding
- Senses, Sensory Processing Disorder, & Autism
Last month I reported about a research project looking for participants to view and respond to animations of synthetic ASMR triggers.
The project is now complete and Marcus Nystrand, an undergraduate student at Beckmans College of Design in Sweden, has shared the results publicly.
Some of the results surprised us both.
Helle Breth Klausen is pursuing her Ph.D. from the Department of Media and Journalism studies at Aarhus University in Denmark.
For her PhD dissertation she will be characterizing ASMR through the experiences of ASMR video viewers.
In my interview with Helle she shares why she decided to study ASMR, her primary hypothesis and methods, preliminary results she acquired with her Master’s dissertation, and her plans to share the results from this project.
Marcus Nystrand is an undergraduate student in the Visual Communications program at Beckmans College of Design in Stockholm, Sweden.
For his graduation project he decided to create videos with synthetic ASMR triggers and survey if they are able to stimulate ASMR in viewers.
What are “synthetic ASMR triggers?” Marcus created computer-generated animations that have some properties of ASMR triggers (e.g., movements, sounds) but without the presence of human forms (e.g., hands) or human objects (e.g., brushes).
In short, his project is asking, “Can non-human motions, items, and sounds trigger ASMR?”
His animations are extremely high quality, very imaginative, and deeply mesmerizing. Will they trigger your ASMR?
Read on to learn a bit more about his project, then click the link to view his amazing videos and answer his short survey questions.
Melina Delanghe is a graduate student at Vrije Universiteit Brussel in Brussels, Belgium. She is pursuing her Master’s Degree in psychology in the Department of Biological & Cognitive Psychology.
For her Master’s Thesis, she decided to do an ASMR research project with Dr. Elke Van Hoof as her faculty advisor.
She investigated the ability of ASMR videos to affect the heart rates of individuals diagnosed as Highly Sensitive Persons and also in a control group.
Veronica Pastore is pursuing her M.Sc. degree in Marketing Management at Bocconi University in Milan, Italy.
She chose ASMR for the topic of her Master’s Thesis, which was titled, “Autonomous Sensory Meridian Response (ASMR) Videos: An Exploratory Analysis of Communication and Sales Potential for Companies.”