Sony uses ASMR videos to promote the Sony Xperia XZ1 phone

ASMR Autonomous Sensory Meridian Response UniversitySony joins Toyota, Pepsi, KFC, Dove, Ritz, IKEA, and Glenmorangie Whisky  in utilizing ASMR videos for marketing.

The ASMR-style videos highlight the video recording quality of the Sony Xperia XZ1 phone.  The full campaign and videos are posted on the website of Carphone Warehouse, the top independent mobile online retailer in the UK.

What prompted Carphone Warehouse and Sony to create ASMR videos to help promote the Xperia XZ1 phone?

Continue reading

Toyota announces commercials with ASMR technology

ASMR Autonomous Sensory Meridian Response UniversityJoining the group of Pepsi, KFC, Dove, Ritz, and IKEA, Toyota announces ASMR-inspired commercials.

According to their September 1 2017 news release about the “Sensations” marketing campaign for the 2018 Camry,

“A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.”

There is a problem though.  I didn’t find strong evidence of ASMR-inspiration in the nine campaign videos I watched.

Continue reading

Ritz Crackers creates ASMR-inspired commercial

ASMR Autonomous Sensory Meridian ResponseRitz Crackers has recently joined the growing list of big name companies which have created ASMR-inspired ads.

Dove chocolate released two ASMR-inspired ads in November 2015, Pepsi posted a short ASMR-inspired ad in April 2016, and KFC launched an ASMR-inspired ad in July 2016.

The Ritz Crackers video ad is in Korean but it clearly communicates the universal language of ASMR.

Continue reading

An update on the data collected from the Dove Chocolate ASMR-inspired commercials

ASMR Autonomous Sensory Meridian Response UniversitySeveral months ago I reported about Dove Chocolate releasing two ASMR-inspired marketing videos.

The videos were well done and it was exciting to see a big name company incorporate ASMR into a marketing campaign.

I was even more excited by a report that they collected physiological data from viewers of these videos and the data will be made publicly available – as announced in an online article on October 23, 2015,

Continue reading

Pepsi creates ASMR-related advertisement

ASMR Autonomous Sensory Meridian Response UniversityPepsi has created an ASMR trigger type advertisement.

It is not nearly as bold and impressive as the ASMR trigger type advertisement created previously by Dove Chocolate.

The Dove ads incorporated hand movements, eye gazing, plastic crinkling, focused task behavior, chewing/mouth sounds, and soft/whisper vocalizations.

So what type of ASMR triggering video did the marketing juggernaut of Pepsi create?

Continue reading