The importance of consent in ASMR videos and live sessions

Abby Lee Hood is a Nashville-based freelance writer who recently wrote a terrific article for MTV news titled, “ASMR IS NORMALIZING CONSENT, ONE WHISPER AT A TIME.”

Her article highlights how consent not only applies to romantic and non-romantic relationships, but also to ASMR.   Consent is an important part of ASMR role-play videos and real world ASMR sessions because feeling safe and at ease is probably critical to the relaxing feeling of ASMR.

Abby Lee cites data in the article about consent and ASMR which was collected by MTV from over 100 participants.  She has shared the data with me and given me permission to share it here.  Most of the responses focus on ASMR videos, but the incorporation of consent would also be very relevant to live or person-to-person ASMR sessions.

Below are the data from the MTV survey, followed by links to her article and her website.

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ASMR commercial debuts during the Super Bowl

ASMR made it to the Super Bowl.

On Feb 3, 2019, an ASMR commercial featuring Zoe Kravitz and Michelob Ultra Pure Gold played during the 4th quarter of the Super Bowl.

In full disclosure, I was the ASMR consultant for the past couple of months to the creative and production teams behind the commercial.  These individuals truly wanted to understand ASMR and represent it appropriately in the commercial – and I think they did a fantastic job, as do some ASMR artists.

The ASMR artist, Somni Rosae, sent me the following email:

“Hi Dr. Richard!  Have you seen the new beer ad for the Super Bowl?  Personally, I think this is the first ad I think the advertising agencies got it right.  Cheers, Somni”

The ASMR artist, Gibi ASMR, commented on the commercial in the Chicago Tribune:

“I thought it was awesome. They hit the nail on the head. You can tell they did their research: They had the binaural microphones, had her whispering back and forth. They had tapping, nice sounds. They definitely watched content and had done their research on what ASMR is supposed to be. They, of course, blew it up, made it Hollywood, used a big budget, and so it was very cool. They were accurate.”

The video is currently posted on the YouTube channel for Michelob Ultra (it is the most viewed video on the channel) and contains positive comments from additional ASMR artists like ASMR DarlingfastASMRKaruna Satori ASMRThe ASMR RyanASMR Destiny, Holly ASMR, and Tyson ASMR.

The production was selected as one of the 10 Best Super Bowl Commercials by The Washington PostThrillist, and Oprah Magazine.  

My favorite article about the commercial was by Dr William Halligan, a dentist in San Diego who saw it and asked, “what in the world was this?”   Dr Halligan then went searching about ASMR and even strapped a heart rate monitor on himself to see his physiological response to ASMR videos.

The Super Bowl commercial is linked below and here are some of the key ASMR elements to watch for:

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Voices of ASMR: What triggers ASMR while watching a video? (podcast episode #16)

ASMR Autonomous Sensory Meridian Response UniversityIn this podcast episode, you will hear participants in the Voices of ASMR project explain the following about their ASMR experiences:

What triggers ASMR for you when you are watching a video, include details like:

  • Are you triggered by voices? sounds? sights?
  • Which of the above trigger types is the strongest for you?
  • Can you experience ASMR by listening to a video with the screen off?
  • What specific actions, sounds, scenarios, or role-plays in a video stimulate your ASMR the strongest?
  • Do your immediate surroundings make a difference to your ability to experience ASMR from a video?
  • Do you prefer intentional ASMR videos or unintentional ASMR videos?
  • Who are your favorite ASMR artists and why do you like them better than other artists?
  • For you, is the ASMR stimulated by a video similar or different from the ASMR stimulated by a real world situation?

Subscribe (free) to the ASMR University Podcast to hear all of the past and future episodes or listen to this one episode right here:

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Jimmy Kimmel features ASMR on late night talk show

ASMR Autonomous Sensory Meridian Response UniversityJimmy Kimmel explored the curious world of ASMR videos – with the help of kids.

This week, his late night show on ABC featured a 5 minute segment of him talking to kids about ASMR.  The kids explained ASMR and they watched ASMR videos together.

I thought the kids did a great job of explaining ASMR, with enjoyable moments of amusement between the host and the kids.

I’ve added Jimmy Kimmel to my growing list below of almost 50 actors, musicians, and other well know individuals who have discussed ASMR or attempted to create ASMR triggers.

Scroll down the list below and tap on Jimmy Kimmel’s name to watch his funny ASMR round table with the kids, and tap any of the other famous names to see how they are exploring ASMR.

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Renee Frances publishes the first ASMR-inspired children’s book

ASMR Autonomous Sensory Meridian Response UniversityRenee Frances is a children’s book author who has written the first children’s picture book to incorporate ASMR, titled “Avery Sleeps More Readily: A whispered Good Night Fairy book.”

Incorporating ASMR triggers into the content and process of reading a child a bedtime story is a fantastic idea.   Common ASMR triggers like personal attention, whispering, soft voices, light touch, picture tracing, gentle hand movements, page turning, and caring behaviors are typical stimuli that can occur when a parent or caretaker reads a child a bedtime story.

It is even possible that the origins of ASMR are rooted in most caring behaviors that happen between children and their caretakers.  Renee’s book not only reminds readers about incorporating these soothing behaviors at bedtime, but provides optimal techniques and content to help readers lull a child to sleep with a bedtime story.

The illustrations are beautifully done by Romaine Tacey and I was provided the great honor of writing the foreword.  The book will be available on Amazon on August 8, 2018, but in the meantime you can access a digital copy via the link at the end of this article.

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Voices of ASMR: What triggers ASMR in the real world? (podcast episode #15)

ASMR Autonomous Sensory Meridian Response UniversityIn this podcast episode, you will hear participants in the Voices of ASMR project explain the following about their ASMR experiences:

  • What real world situations trigger your ASMR the strongest?
  • Do your immediate surroundings make a difference?
  • Is the sensation similar or different from ASMR triggered by a video or audio recording?

Subscribe to the ASMR University Podcast to hear all of the past and future episodes or listen to this one episode right here:

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New museum exhibit features ASMR videos

ASMR Autonomous Sensory Meridian Response UniversityASMR videos will be one of several video genres featured in a new museum exhibit titled, “The New Genres: Video in the Internet Age.”

The exhibit is focusing on the following new video genres which have appeared over the last two decades: vlogs, Let’s Play videos, Unboxing videos, and ASMR videos.

Specific videos of each genre will be highlighted because they have been considered to be “significant, influential, and representational of these videos.”

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Non-English resources about ASMR

ASMR Autonomous Sensory Meridian ResponseI have had the page “ASMR Resources” on my website for a while, but it only includes English language resources.

So I decided to also create, “ASMR Resources (non-English)” for all other languages.

This new page should be helpful to someone looking to learn about ASMR who is not fluent in, comfortable with, or able to read English.

Visitors to the page will find links to non-English websites, articles, audio files, and videos about ASMR in 15 different languages.  I will continue to add more languages and resources.

A current list of the 15 languages (with links to the resources) is below.

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Voices of ASMR: Is ASMR a sexual feeling? (podcast episode #14)

ASMR Autonomous Sensory Meridian Response UniversityIn this podcast episode, you will hear participants in the Voices of ASMR project explain the following about their ASMR experiences:

  • Does your ASMR feel the same as a sexual response?
  • How is your ASMR similar to a sexual response?
  • How is your ASMR different from a sexual response?

Subscribe to the ASMR University Podcast to hear all of the past and future episodes or listen to this one episode right here:

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Student journalist writes an insider profile of the journey and perspectives of the ASMR artist, theASMRnerd.

ASMR Autonomous Sensory Meridian Response UniversityWill Koziey-Kronas is an undergraduate student majoring in Professional Writing at the University of Toronto in Canada.

For his course, Introduction to Journalistic Investigations, he was assigned to write a profile piece.

He chose to profile ASMR through the experiences of an ASMR artist.  Will explains why,

“People who aren’t familiar with ASMR are usually fascinated by it when their introduced for the first time.  I figured a piece about an ASMR creator, written as an introduction to ASMR, would be very compelling.”

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