The following is a list of commercials, ads, and promos which have intentionally incorporated (or attempted to incorporate) ASMR triggers.  

Click each one to view or learn more.

Food & Beverage Industry:

• Applebee’s (restaurant chain)
• Bon Appetit (magazine) [April Fool’s Day joke]
• Coca-cola (soda)
• Dove (chocolate)
• Frank and Honest (coffee)
• Fuze (iced tea)
• Glenmorangie (whisky)
• Hershey Canada (Reese peanut butter cups) [includes ASMR artists]
• Jack in the Box (restaurant chain)
• KFC (restaurant chain)
• Pernod Ricard/Kahlua (espresso martini)
• McDonald’s (restaurant chain)
• Michelob Ultra (beer) [Super Bowl Ad]
• Norrland Guld (beer)
• Pepsi (soda) [1], [2]
• Philadelphia (cream cheese frosting)
• Ritz (crackers)
• Skyy (vodka)
• Sonny’s BBQ (restaurant chain)
• Strongbow (apple cider)

Transport industry:

• Cadillac (automobile)
• Hyundai (automobile)
• National Rail (UK rail travel)
• Nitto (tires)
• Renault (automobile)
• Toyota (automobile)

Other products & companies:

• Behr (paint)
• IKEA (furniture)
• Liam Hodges (menswear fashion)
• Lynx/Axe/Unilever (Grooming products)
• Members Equity (bank)
• Nintendo (game)
• Playfoam Pals (foam toy) [1], [2]
• Safeguard (soap)
• SK-II (beauty products)
• Sony (cell phone)
• Zippo (lighters)

Promos:

• Girls Who Code (activism promo)
• MTV (nominee promo)
• Ralph Breaks The Internet (movie promo)
• SMG Studio (video game promo)
• The Truth (anti-smoking promo)
• Universal Studios Hollywood (Grinchmas event promo)
• VisitLex (Lexington, KY tourism promo)

*Special Mentions*

• Marriot Moxy (hotel chain)
  • Created specially-produced ASMR videos for guests, performed by Bella Thorne, Dani Thorne (COM3T), Caroline Vreeland
  • Analysis: A journalist shares his on-site experiences of the Moxy Hotel ASMR videos.  Read his Testimonial here.
• Billie Eilish (singer)
  • Music label commissioned Gibi ASMR to make ASMR version of album (“…she wasn’t paid, though she did get concert tickets…”).

*Related Articles*

• Inside the Rise of the ASMR commercial
  •  New York Magazine/Vulture, 3/12/19
• Beauty brands are tapping into the ASMR YouTube community
  • Glossy.co, 4/25/19
• Industry Executives Predict What Will Happen in 2019 and Beyond
  • AdAge, 1/3/19
  • Predictions include, “The return to sound…a more intimate relationship between the sender of the message and the audience.  ASMR [Autonomous Sensory Meridian Response] is also a sign of this renewal. By whispering information, we make it more impactful, unlike a flow of flashy images that no one can follow.” – Jean-François Sacco (CCO & Co-Founder of Rosapark)

Have something to add?

• Just send an email to asmruniversity@gmail.com with a link to the ASMR-inspired commercial, ad, or promo.
• Thank you to assistance from:
  • Vanessa Mitchell (Strongbow ads)
  • Marisa Bode (National Rail ad)