The following is a list of commercials, ads, and promos which have attempted to incorporate ASMR triggers.  

Many of these productions didn’t create or incorporate true ASMR triggers, they simply tagged their production with the term, “ASMR”.

Click HERE for an example of a well done ASMR-inspired commercial.

***List of ASMR-inspired commercials, ads, & promos***

Food & Beverage Industry:

• Applebee’s (restaurant chain)
• Bacardi (rum)
• Bon Appetit (magazine) [April Fool’s Day joke]
• Coca-cola (soda)
• Dove (chocolate)
• Frank and Honest (coffee)
• Fuze (iced tea)
• Glenmorangie (whisky)
• Hershey Canada (Reese peanut butter cups) [includes ASMR artists]
• Jack in the Box (restaurant chain)
• KFC (restaurant chain)
• Pernod Ricard/Kahlua (espresso martini)
• McDonald’s (restaurant chain)
• Michelob Ultra (beer) [Super Bowl Ad]
• Norrland Guld (beer)
• Pepsi (soda) [1], [2]
• Philadelphia (cream cheese frosting)
• Ritz (crackers)
• Skyy (vodka)
• Sonny’s BBQ (restaurant chain)
• Strongbow (apple cider)

Transport industry:

• Cadillac (automobile)
• Hyundai (automobile)
• National Rail (UK rail travel)
• Nitto (tires)
• Renault (automobile)
• Skoda India (automobile)
• Toyota (automobile)

Other products & companies:

• Behr (paint)
• Gucci (fashion)
• Goop (skincare products)
• H&R Block (tax assistance) [1], [2], [3]
• IKEA (furniture)
• Liam Hodges (menswear fashion)
• Lynx/Axe/Unilever (Grooming products)
• Members Equity (bank)
• Nintendo (game)
• Playfoam Pals (foam toy) [1], [2]
• Safeguard (soap)
• SK-II (beauty products)
• Sony (cell phone)
• Zippo (lighters)

Promos:

• Apple (iPhone promos)
• Girls Who Code (activism promo)
• MTV (nominee promo)
• Ralph Breaks The Internet (movie promo)
• SMG Studio (video game promo)
• The Truth (anti-smoking promo)
• Universal Studios Hollywood (Grinchmas event promo)
• Stanley Black & Decker/Envision Virgin Racing  (neurodiversity awareness promo)
• VisitLex (Lexington, KY tourism promo)
• WWE (Extreme Rules event)

*Special Mentions*

• Marriot Moxy (hotel chain)
  • Created specially-produced ASMR videos for guests, performed by Bella Thorne, Dani Thorne (COM3T), Caroline Vreeland
  • Analysis: A journalist shares his on-site experiences of the Moxy Hotel ASMR videos.  Read his Testimonial here.
• Billie Eilish (singer)
  • Music label commissioned Gibi ASMR to make ASMR version of album (“…she wasn’t paid, though she did get concert tickets…”).

*Related Articles*

• Inside the Rise of the ASMR commercial
  •  New York Magazine/Vulture, 3/12/19
• Beauty brands are tapping into the ASMR YouTube community
  • Glossy.co, 4/25/19
• Industry Executives Predict What Will Happen in 2019 and Beyond
  • AdAge, 1/3/19
  • Predictions include, “The return to sound…a more intimate relationship between the sender of the message and the audience.  ASMR [Autonomous Sensory Meridian Response] is also a sign of this renewal. By whispering information, we make it more impactful, unlike a flow of flashy images that no one can follow.” – Jean-François Sacco (CCO & Co-Founder of Rosapark)

Have something to add?

• Just send an email to asmruniversity@gmail.com with a link to the ASMR-inspired commercial, ad, or promo.
• Thank you to assistance from:
  • Vanessa Mitchell (Strongbow ads)
  • Marisa Bode (National Rail ad)