Marcus Nystrand is an undergraduate student in the Visual Communications program at Beckmans College of Design in Stockholm, Sweden.
For his graduation project he decided to create videos with synthetic ASMR triggers and survey if they are able to stimulate ASMR in viewers.
What are “synthetic ASMR triggers?” Marcus created computer-generated animations that have some properties of ASMR triggers (e.g., movements, sounds) but without the presence of human forms (e.g., hands) or human objects (e.g., brushes).
In short, his project is asking, “Can non-human motions, items, and sounds trigger ASMR?”
His animations are extremely high quality, very imaginative, and deeply mesmerizing. Will they trigger your ASMR?
Read on to learn a bit more about his project, then click the link to view his amazing videos and answer his short survey questions.
There has been an abundance of ASMR-inspired art forms including movies, web shows, street dancing, commercials, music, performance art, poetry, CGI animation, games, and fan fiction.
What about live comedy?
On Saturday April 6th, 2018 at 4:30 pm Rose Luardo and Shannon Fahey will present their ASMR inspired workshop, ASMRrrrRETREAT at Good Good Comedy Theatre (215 N.11th Street Philadelphia, PA).
Luardo & Fahey are Philadelphia-based comedians and artists and their live workshop is inspired by their mutual admiration for ASMR and ASMR artwork.
In 2016, I posted an article that began, “Filmmaker begins production of the ASMR-inspired movie.”
Good news. The movie is done and available for all to view.
The movie was created by Mike Reed who lives in Denmead, UK. Mike also creates ASMR videos for his YouTube channel, “ASMR Show”
The working title of his movie was, “P.A.I.N.” and is now released as “3AMASMR” or you can think of the title as “3 am ASMR.”
Will Koziey-Kronas is an undergraduate student majoring in Professional Writing at the University of Toronto in Canada.
For his course, Introduction to Journalistic Investigations, he was assigned to write a profile piece.
He chose to profile ASMR through the experiences of an ASMR artist. Will explains why,
“People who aren’t familiar with ASMR are usually fascinated by it when their introduced for the first time. I figured a piece about an ASMR creator, written as an introduction to ASMR, would be very compelling.”
Sony joins Toyota, Pepsi, KFC, Dove, Ritz, IKEA, and Glenmorangie Whisky in utilizing ASMR videos for marketing.
The ASMR-style videos highlight the video recording quality of the Sony Xperia XZ1 phone. The full campaign and videos are posted on the website of Carphone Warehouse, the top independent mobile online retailer in the UK.
What prompted Carphone Warehouse and Sony to create ASMR videos to help promote the Xperia XZ1 phone?
Jake Gyllenhaal (actor in Brokeback Mountain, Donnie Darko, Nightcrawler) does a short interview with W Magazine which includes ASMR triggers.
He whispers about his day, plays with an old style camera, and twists bubble wrap. He also bangs a chisel into wood with a rubber mallet, which may not be so ASMR-inducing for many individuals.
On the YouTube channel, Miu Miu, several actors join forces to create individual and collaborative ASMR videos. The clips are less than a minute long and mostly involve whispering or quiet talking.
The Miu Miu team includes Sadie Sink (Stranger Things 2, Annie), Dakota Fanning (I am Sam, War of the Worlds, Charlotte’s Web), Elle Fanning (We Bought a Zoo, Maleficent), Julia Garner (Ozark, The Americans, We Are What We Are), and Chloë Sevigny (American Psycho, Big Love, American Horror Story).
Click the links below to view their ASMR videos:
What does whisky now have in common with soda, fried chicken, chocolate, crackers, furniture, and cars?
Yes, ASMR-inspired commercials.
Scottish distillery Glenmorangie, which focuses on producing single malt scotch whiskey, has rolled out three campaign videos which incorporate ASMR triggers.
Joining the group of Pepsi, KFC, Dove, Ritz, and IKEA, Toyota announces ASMR-inspired commercials.
According to their September 1 2017 news release about the “Sensations” marketing campaign for the 2018 Camry,
“A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.”
There is a problem though. I didn’t find strong evidence of ASMR-inspiration in the nine campaign videos I watched.
ASMR is coming to over 70 million U.S. televisions.
On October 3, 2017, the TV network, IFC, announced they will begin showing video content from the website, Funny or Die.
One of those programs will include, “ASMR with Kelly Whispers.”
Veronica Pastore is pursuing her M.Sc. degree in Marketing Management at Bocconi University in Milan, Italy.
She chose ASMR for the topic of her Master’s Thesis, which was titled, “Autonomous Sensory Meridian Response (ASMR) Videos: An Exploratory Analysis of Communication and Sales Potential for Companies.”