Sony joins Toyota, Pepsi, KFC, Dove, Ritz, IKEA, and Glenmorangie Whisky in utilizing ASMR videos for marketing.
The ASMR-style videos highlight the video recording quality of the Sony Xperia XZ1 phone. The full campaign and videos are posted on the website of Carphone Warehouse, the top independent mobile online retailer in the UK.
What prompted Carphone Warehouse and Sony to create ASMR videos to help promote the Xperia XZ1 phone?
Jake Gyllenhaal (actor in Brokeback Mountain, Donnie Darko, Nightcrawler) does a short interview with W Magazine which includes ASMR triggers.
He whispers about his day, plays with an old style camera, and twists bubble wrap. He also bangs a chisel into wood with a rubber mallet, which may not be so ASMR-inducing for many individuals.
On the YouTube channel, Miu Miu, several actors join forces to create individual and collaborative ASMR videos. The clips are less than a minute long and mostly involve whispering or quiet talking.
The Miu Miu team includes Sadie Sink (Stranger Things 2, Annie), Dakota Fanning (I am Sam, War of the Worlds, Charlotte’s Web), Elle Fanning (We Bought a Zoo, Maleficent), Julia Garner (Ozark, The Americans, We Are What We Are), and Chloë Sevigny (American Psycho, Big Love, American Horror Story).
Click the links below to view their ASMR videos:
What does whisky now have in common with soda, fried chicken, chocolate, crackers, furniture, and cars?
Yes, ASMR-inspired commercials.
Scottish distillery Glenmorangie, which focuses on producing single malt scotch whiskey, has rolled out three campaign videos which incorporate ASMR triggers.
Joining the group of Pepsi, KFC, Dove, Ritz, and IKEA, Toyota announces ASMR-inspired commercials.
According to their September 1 2017 news release about the “Sensations” marketing campaign for the 2018 Camry,
“A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.”
There is a problem though. I didn’t find strong evidence of ASMR-inspiration in the nine campaign videos I watched.
ASMR is coming to over 70 million U.S. televisions.
On October 3, 2017, the TV network, IFC, announced they will begin showing video content from the website, Funny or Die.
One of those programs will include, “ASMR with Kelly Whispers.”
Veronica Pastore is pursuing her M.Sc. degree in Marketing Management at Bocconi University in Milan, Italy.
She chose ASMR for the topic of her Master’s Thesis, which was titled, “Autonomous Sensory Meridian Response (ASMR) Videos: An Exploratory Analysis of Communication and Sales Potential for Companies.”
Most ASMR scenes in movies are created unintentionally. The scenes accidentally happen to have subtle sounds or soft whispers which stimulate ASMR in some viewers.
The new movie, “Battle of the Sexes” with Emma Stone and Steve Carell may be the first major motion picture to have a scene which was intentionally created to induce ASMR.
It has been almost 10 months since Ritz launched their ASMR-inspired commercial on Nov 30, 2016.
I wrote an initial article about this on December 5, 2016 but I wanted to do this follow-up article to share some interesting information.
Pepsi did it. KFC did it. Dove did it. Ritz did it.
Now IKEA has joined the other big name brands to create an intentional ASMR advertisement.
On August 8, 2017 IKEA posted a video on their IKEA USA YouTube channel titled, “‘Oddly IKEA’: IKEA ASMR.” Continue reading
Glass Vaults is a psychedelic off kilter pop group originating out of Wellington, New Zealand.
Public praise includes, “”Glass Vaults is like a never ending dream while I’m half-asleep” (No Fear of Pop), and “trance-inducing, hallucinatory walls of sound that shimmer with ghostly incantations.” (Northern Transmissions).
Since their conception in 2010, the members Richard Larsen, Rowan Pierce, Bevan Smith, Hikurangi Schaverien-Kaa have toured throughout New Zealand, Australia, and the U.S.A.
But these “merchants of bliss” have recently added a new member, ASMR, and it has influenced their latest album, The New Happy.