Joining the group of Pepsi, KFC, Dove, Ritz, and IKEA, Toyota announces ASMR-inspired commercials.
According to their September 1 2017 news release about the “Sensations” marketing campaign for the 2018 Camry,
“A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.”
There is a problem though. I didn’t find strong evidence of ASMR-inspiration in the nine campaign videos I watched.
ASMR is coming to over 70 million U.S. televisions.
On October 3, 2017, the TV network, IFC, announced they will begin showing video content from the website, Funny or Die.
One of those programs will include, “ASMR with Kelly Whispers.”
Veronica Pastore is pursuing her M.Sc. degree in Marketing Management at Bocconi University in Milan, Italy.
She chose ASMR for the topic of her Master’s Thesis, which was titled, “Autonomous Sensory Meridian Response (ASMR) Videos: An Exploratory Analysis of Communication and Sales Potential for Companies.”
Most ASMR scenes in movies are created unintentionally. The scenes accidentally happen to have subtle sounds or soft whispers which stimulate ASMR in some viewers.
The new movie, “Battle of the Sexes” with Emma Stone and Steve Carell may be the first major motion picture to have a scene which was intentionally created to induce ASMR.
This article is an update about the data collected by the polls on this website. The data was collected from June 2014 to September 2017.
This updated summary reports poll data from about 3,000 individuals (about three times the amount since the last update).
It has been almost 10 months since Ritz launched their ASMR-inspired commercial on Nov 30, 2016.
I wrote an initial article about this on December 5, 2016 but I wanted to do this follow-up article to share some interesting information.
Sarah Toth is a 26 year old ASMR artist living in Johnstown, Pennsylvania.
Her YouTube channel is Karuna Satori ASMR and has over 170,000 subscribers.
A Daily Mail article by Megan Sheets explains how her road to being an ASMR artist is not the usual story.
Pepsi did it. KFC did it. Dove did it. Ritz did it.
Now IKEA has joined the other big name brands to create an intentional ASMR advertisement.
On August 8, 2017 IKEA posted a video on their IKEA USA YouTube channel titled, “‘Oddly IKEA’: IKEA ASMR.” Continue reading
Dr. Diego Garro is a Senior Lecturer at Keele University in the United Kingdom. He has a BSc in Electronic Engineering, an MSc in Digital Music Technology, an MA in Teaching and Learning in Higher Education and a PhD in Composition.
In 2015, I interviewed Dr. Garro about his translated summary of Alejandro Navarro Expósito’s Spanish-language dissertation, “Neuropsychological and neurophysiological characterization of ASMR”.
Dr. Garro has continued his interest in ASMR by writing a paper titled, “ASMR – from internet subculture to audiovisual therapy” and presenting it at the 2017 Electronic Visualization and the Arts conference in London.
In my interview with Dr. Garro he shares how he became interested in studying ASMR, the goals of his paper, reactions to his conference presentation, and tips for others doing ASMR presentations.
Glass Vaults is a psychedelic off kilter pop group originating out of Wellington, New Zealand.
Public praise includes, “”Glass Vaults is like a never ending dream while I’m half-asleep” (No Fear of Pop), and “trance-inducing, hallucinatory walls of sound that shimmer with ghostly incantations.” (Northern Transmissions).
Since their conception in 2010, the members Richard Larsen, Rowan Pierce, Bevan Smith, Hikurangi Schaverien-Kaa have toured throughout New Zealand, Australia, and the U.S.A.
But these “merchants of bliss” have recently added a new member, ASMR, and it has influenced their latest album, The New Happy.