Toyota announces commercials with ASMR technology

ASMR Autonomous Sensory Meridian Response UniversityJoining the group of Pepsi, KFC, Dove, Ritz, and IKEA, Toyota announces ASMR-inspired commercials.

According to their September 1 2017 news release about the “Sensations” marketing campaign for the 2018 Camry,

“A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.”

There is a problem though.  I didn’t find strong evidence of ASMR-inspiration in the nine campaign videos I watched.

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Pepsi creates ASMR-related advertisement

ASMR Autonomous Sensory Meridian Response UniversityPepsi has created an ASMR trigger type advertisement.

It is not nearly as bold and impressive as the ASMR trigger type advertisement created previously by Dove Chocolate.

The Dove ads incorporated hand movements, eye gazing, plastic crinkling, focused task behavior, chewing/mouth sounds, and soft/whisper vocalizations.

So what type of ASMR triggering video did the marketing juggernaut of Pepsi create?

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