Sony joins Toyota, Pepsi, KFC, Dove, Ritz, IKEA, and Glenmorangie Whisky in utilizing ASMR videos for marketing.
The ASMR-style videos highlight the video recording quality of the Sony Xperia XZ1 phone. The full campaign and videos are posted on the website of Carphone Warehouse, the top independent mobile online retailer in the UK.
What prompted Carphone Warehouse and Sony to create ASMR videos to help promote the Xperia XZ1 phone?
Earlier this year a health bulletin was posted by United Concordia Health Insurance about the potential benefits of ASMR for easing dental anxiety. This was the first public support I had seen for the potential health benefits of ASMR by a health insurance provider.
And now another health insurance provider is publicly promoting the potential benefits of ASMR to relieve stress and inducing sleep.
AXA PPP Healthcare is one of the largest health insurance providers in the UK and last month they posted an article titled, “ASMR – Autonomous sensory meridian response.”
The posting includes text, a video, an audio file (both created by Emma Smith, the ASMR artist known as WhispersRed), and also an infographic about the potential biology of ASMR.
Dr. Diego Garro is a Senior Lecturer at Keele University in the United Kingdom. He has a BSc in Electronic Engineering, an MSc in Digital Music Technology, an MA in Teaching and Learning in Higher Education and a PhD in Composition.
Stacey Watkins is a senior Clinical Psychology major at Marywood University in Scranton, Pennsylvania, USA.
I wrote an earlier article about her when she began collecting data for her research project titled, “ASMR and the Reduction of Anxiety”.
Good news, Stacey has completed the research project and has some interesting data about ASMR and anxiety to share.
In my interview with Stacey she explains the goal and methods of her project, her findings related to her 5 hypotheses, an unexpected finding in her data set, challenges she encountered in her project, and tips for other ASMR researchers.
In this podcast episode, I will be summarizing the third peer-reviewed research publication about ASMR and sharing an interview with the authors.
The paper is titled, ““An Examination of Personality Traits Associated with Autonomous Sensory Meridian Response (ASMR)”)” and was published in the journal, Frontiers in Psychology on February 23, 2017. The authors are Beverley Fredborg, Jim Clark, and Stephen Smith from the University of Winnipeg in Manitoba, Canada.
This podcast episode will cover the following topics:
What are the personality traits associated with ASMR-sensitive individuals?
What are the most intense ASMR triggers?
How they recruited participants and determined ASMR sensitivity.
The focus of their next ASMR research publication.