Melina Delanghe is a graduate student at Vrije Universiteit Brussel in Brussels, Belgium. She is pursuing her Master’s Degree in psychology in the Department of Biological & Cognitive Psychology.
For her Master’s Thesis, she decided to do an ASMR research project with Dr. Elke Van Hoof as her faculty advisor.
She investigated the ability of ASMR videos to affect the heart rates of individuals diagnosed as Highly Sensitive Persons and also in a control group.
I’ve created a new page for the website titled, “Health Benefits of ASMR.”
The page has a list of conditions which may be improved by experiencing ASMR. Each condition includes supporting resources such as; published research, ongoing research, testimonials, and supportive articles.
Unfortunately, it will take a lot more research, especially clinical studies, before the potential clinical application of ASMR will be understood. This new page just highlights some of the initial support that will hopefully assist and inspire other researchers and clinicians to do more studies.
If ASMR has helped you somehow, you can share your experience at the Voices of ASMR project and it will automatically be included to this new page.
If you know of a resource which highlights how ASMR has helped someone, then please send a link to asmruniversity@gmail.com and I’ll add it the page.
A current list of the potential health benefits of ASMR (with links to supporting resources) is below.
Sony joins Toyota, Pepsi, KFC, Dove, Ritz, IKEA, and Glenmorangie Whisky in utilizing ASMR videos for marketing.
The ASMR-style videos highlight the video recording quality of the Sony Xperia XZ1 phone. The full campaign and videos are posted on the website of Carphone Warehouse, the top independent mobile online retailer in the UK.
What prompted Carphone Warehouse and Sony to create ASMR videos to help promote the Xperia XZ1 phone?
This is the fourth peer-reviewed research study about ASMR. It was published March 30, 2017 in the journal Multisensory Research.
The research paper is titled, “Assessing individual variation in personality and empathy traits in self-Reported Autonomous Sensory Meridian Response”.
What does whisky now have in common with soda, fried chicken, chocolate, crackers, furniture, and cars?
Yes, ASMR-inspired commercials.
Scottish distillery Glenmorangie, which focuses on producing single malt scotch whiskey, has rolled out three campaign videos which incorporate ASMR triggers.
Earlier this year a health bulletin was posted by United Concordia Health Insurance about the potential benefits of ASMR for easing dental anxiety. This was the first public support I had seen for the potential health benefits of ASMR by a health insurance provider.
And now another health insurance provider is publicly promoting the potential benefits of ASMR to relieve stress and inducing sleep.
AXA PPP Healthcare is one of the largest health insurance providers in the UK and last month they posted an article titled, “ASMR – Autonomous sensory meridian response.”
The posting includes text, a video, an audio file (both created by Emma Smith, the ASMR artist known as WhispersRed), and also an infographic about the potential biology of ASMR.
Veronica Pastore is pursuing her M.Sc. degree in Marketing Management at Bocconi University in Milan, Italy.
She chose ASMR for the topic of her Master’s Thesis, which was titled, “Autonomous Sensory Meridian Response (ASMR) Videos: An Exploratory Analysis of Communication and Sales Potential for Companies.”
This article is an update about the data collected by the polls on this website. The data was collected from June 2014 to September 2017.
This updated summary reports poll data from about 3,000 individuals (about three times the amount since the last update).
Dr. Diego Garro is a Senior Lecturer at Keele University in the United Kingdom. He has a BSc in Electronic Engineering, an MSc in Digital Music Technology, an MA in Teaching and Learning in Higher Education and a PhD in Composition.
In 2015, I interviewed Dr. Garro about his translated summary of Alejandro Navarro Expósito’s Spanish-language dissertation, “Neuropsychological and neurophysiological characterization of ASMR”.
Dr. Garro has continued his interest in ASMR by writing a paper titled, “ASMR – from internet subculture to audiovisual therapy” and presenting it at the 2017 Electronic Visualization and the Arts conference in London.
In my interview with Dr. Garro he shares how he became interested in studying ASMR, the goals of his paper, reactions to his conference presentation, and tips for others doing ASMR presentations.
Stacey Watkins is a senior Clinical Psychology major at Marywood University in Scranton, Pennsylvania, USA.
I wrote an earlier article about her when she began collecting data for her research project titled, “ASMR and the Reduction of Anxiety”.
Good news, Stacey has completed the research project and has some interesting data about ASMR and anxiety to share.
In my interview with Stacey she explains the goal and methods of her project, her findings related to her 5 hypotheses, an unexpected finding in her data set, challenges she encountered in her project, and tips for other ASMR researchers.
