Participate in a research study about the role of ASMR in the service industry

ASMR Autonomous Sensory Meridian ResponseVladimir Fedoseev is a graduate student pursuing his MBA at the Varna University of Management in Varna, Bulgaria (a partner university of Cardiff Metropolitan University in Wales).

His dissertation is investigating the involvement of ASMR in the service industry and is titled, “Effect of Autonomous Sensory Meridian Response (ASMR) on Service User Experience”

This is an interesting topic.  How do the caring dispositions, light touches, hand movements, and personal attention from  hairdressers, servers, and hotel staff affect our experience (and perhaps the tips)?  Does being able to experience ASMR influence these interactions?

You can take his survey (link below) to share your experiences and perspectives.

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Published research study explores ASMR trigger preferences

ASMR Autonomous Sensory Meridian Response UniversityI initially reported about this published study on November 1, 2017, but this article will now share more details and summarize the data.

The study is titled, “Sensory determinants of the autonomous sensory meridian response (ASMR): understanding the triggers” and was published October 6, 2017 in PeerJ by Emma Barratt, Charles Spence, and Nick Davis.

Of historical note, Barratt and Davis were the co-authors of the first ASMR research study published in 2015.  In this new study they investigate some of the traits of ASMR triggers.

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Research publication reports association between ASMR and misophonia

ASMR Autonomous Sensory Meridian Response UniversityRomke Rouw of the University of Amsterdam and Mercede Erfanian of Maastricht University, both located in The Netherlands, have published a research paper on misophonia.

The paper is titled, “A large-scale study of misophonia” and was published in the Journal of Clinical Psychology as an epub in May 2017 and then as a journal article in March 2018.

The research study focuses mostly on misophonia but it does contain some data about ASMR.

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PhD student researching ASMR through the experiences of ASMR video viewers

ASMR Autonomous Sensory Meridian Response UniversityHelle Breth Klausen is pursuing her Ph.D. from the Department of Media and Journalism studies at Aarhus University in Denmark.

For her PhD dissertation she will be characterizing ASMR through the experiences of ASMR video viewers.

In my interview with Helle she shares why she decided to study ASMR, her primary hypothesis and methods, preliminary results she acquired with her Master’s dissertation, and her plans to share the results from this project.

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College student creates mesmerizing animations for research project about synthetic ASMR triggers

ASMR Autonomous Sensory Meridian Response UniversityMarcus Nystrand is an undergraduate student in the Visual Communications program at Beckmans College of Design in Stockholm, Sweden.

For his graduation project he decided to create videos with synthetic ASMR triggers and survey if they are able to stimulate ASMR in viewers.

What are “synthetic ASMR triggers?”  Marcus created computer-generated animations that have some properties of ASMR triggers (e.g., movements, sounds) but without the presence of human forms (e.g., hands) or human objects (e.g., brushes).

In short, his project is asking, “Can non-human motions, items, and sounds trigger ASMR?”

His animations are extremely high quality,  very imaginative, and deeply mesmerizing.  Will they trigger your ASMR?

Read on to learn a bit more about his project, then click the link to view his amazing videos and answer his short survey questions.

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High school student investigating the effect of ASMR videos on teen anxiety and depression

ASMR Autonomous Sensory Meridian Response UniversityChristian S. is a junior high school student in New York.  He is enrolled in an Advanced Placement course and has decided to do a research project about ASMR.

His research question is: “To what extent does Autonomous Sensory Meridian Response (ASMR) impact the levels of anxiety and depression in teens?”

He has created a survey for teenagers to investigate the relationship between watching ASMR videos and mental health.

Christian created questions about ASMR and also incorporated standardized questions from the Becks Depression Inventory and the Becks Anxiety Inventory to help him compare his results to other published results.

His survey is anonymous, specific for teenagers, and will remain open for about the next week.

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Graduate student investigates the effects of ASMR videos on the heart rates of Highly Sensitive Persons

ASMR Autonomous Sensory Meridian Response UniversityMelina Delanghe is a graduate student at Vrije Universiteit Brussel in Brussels, Belgium. She is pursuing her Master’s Degree in psychology in the Department of Biological & Cognitive Psychology.

For her Master’s Thesis, she decided to do an ASMR research project with Dr. Elke Van Hoof as her faculty advisor.

She investigated the ability of ASMR videos to affect the heart rates of individuals diagnosed as Highly Sensitive Persons and also in a control group.

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Interview with Dr Agnieszka Janik McErlean – lead author of the research study on ASMR triggers, personality, and empathy

ASMR Autonomous Sensory Meridian Response UniversityDr Agnieszka Janik McErlean is the lead author of the publication, “Assessing individual variation in personality and empathy traits in self-Reported Autonomous Sensory Meridian Response.”

At the time of the publication she was a Lecturer in the Department of Psychology at James Cook University in Singapore.  In January 2018, she will be a Senior Lecturer in the Dept of Psychology at Bath Spa University in the UK.

Dr Janik McErlean co-authored the paper with Dr Michael Banissy and the research was published March 30, 2017 in the journal Multisensory Research.

In my interview with Dr Janik McErlean she shares how she became interested in researching ASMR, the goals and methods of her study, the insights she uncovered about ASMR triggers, and her findings about the personality and empathy traits of ASMR responders.

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