I posted a prior article titled, “Participate in a research study about the role of ASMR in the service industry.”
Good news, the research study is completed and some results are now available.
The researcher was Vladimir Fedoseev, a graduate student pursuing his MBA at the Varna University of Management in Varna, Bulgaria (a partner university of Cardiff Metropolitan University in Wales).
His dissertation focused on the involvement of ASMR in the service industry and is titled, “Effect of Autonomous Sensory Meridian Response (ASMR) on Service User Experience”
He investigated how ASMR triggers, like soft speech, gentle sounds, careful hand movements, light touch, personal attention, and kind personalities, might effect experiences with hairdressers, doctors, hotel clerks, and others in the service industry.
In this second interview with Vladimir he reviews the details of his methods and shares some results of his research project.
One curious observation I noticed in his results is that gentle sounds, soft speech, and personal attention were the top triggers perceived by participants to cause ASMR in services, but the services with increasing reliance of light touch (like a hairdresser) showed increasing likelihood of stimulating ASMR. This could imply that light touch is a stronger contributor in service-mediated ASMR than the participants realized.
Below are my questions in bold, his replies in italics, and links to learn more about his research project.
Vladimir Fedoseev is a graduate student pursuing his MBA at the Varna University of Management in Varna, Bulgaria (a partner university of Cardiff Metropolitan University in Wales).
His dissertation is investigating the involvement of ASMR in the service industry and is titled, “Effect of Autonomous Sensory Meridian Response (ASMR) on Service User Experience”
This is an interesting topic. How do the caring dispositions, light touches, hand movements, and personal attention from hairdressers, servers, and hotel staff affect our experience (and perhaps the tips)? Does being able to experience ASMR influence these interactions?
You can take his survey (link below) to share your experiences and perspectives.
Andrew Smith is an undergraduate student at the Duncan of Jordanstone College of Art and Design at The University of Dundee, Scotland.
He focused his final year dissertation project on ASMR to fulfill the requirements for his Bachelor of Design degree (with Honors).
Andrew’s completed dissertation was 47 pages (~10,000 words), was titled, “An investigation into the interconnected nature of aesthetics, sensory perception and sensory phenomena” and weaved together the following topics:
- The Golden Rectangle (a shape linked to art, design, and architecture)
- Eye Movement Desensitization Reprocessing (a therapy for trauma patients)
- Brain Wave States, Hypnosis, & REM, Sleep
- Brain Default Mode Network & Synaesthesia
- Interpersonal bonding
- Senses, Sensory Processing Disorder, & Autism
Jonathan Fitas is a professional composer and sound designer, and a recent graduate from the University of Marne-La-Vallée & National Institute of Audiovisual in Paris, France.
He focused his Master’s dissertation on ASMR and titled it, “Introduction and reflection on the place and role of sound in ASMR.”
Alejandro Navarro Expósito recently finished his undergraduate thesis at the University of Almeria in Spain and made his dissertation publicly available.
His dissertation is titled, “Neuropsychological and neurophysiological characterization of a phenomenon called Autonomous Sensory Meridian Response (ASMR)” and was completed under the mentorship of the faculty member, Dr. Inmaculada Cubero Talavera.
Alejandro focused his research on measuring the electrical brain activity of a woman experiencing ASMR. He measured her brain activity using an electroencephalogram (EEG).
The abstract of his dissertation is in English, but the remainder is in Spanish.
Fortunately for non-Spanish speakers, Dr. Diego Garro wrote a summary of Alejandro’s dissertation in English.