Ritz Crackers has recently joined the growing list of big name companies which have created ASMR-inspired ads.
Dove chocolate released two ASMR-inspired ads in November 2015, Pepsi posted a short ASMR-inspired ad in April 2016, and KFC launched an ASMR-inspired ad in July 2016.
The Ritz Crackers video ad is in Korean but it clearly communicates the universal language of ASMR.