Veronica Pastore is pursuing her M.Sc. degree in Marketing Management at Bocconi University in Milan, Italy.
She chose ASMR for the topic of her Master’s Thesis, which was titled, “Autonomous Sensory Meridian Response (ASMR) Videos: An Exploratory Analysis of Communication and Sales Potential for Companies.”
Ritz Crackers has recently joined the growing list of big name companies which have created ASMR-inspired ads.
Dove chocolate released two ASMR-inspired ads in November 2015, Pepsi posted a short ASMR-inspired ad in April 2016, and KFC launched an ASMR-inspired ad in July 2016.
The Ritz Crackers video ad is in Korean but it clearly communicates the universal language of ASMR.
Kentucky Fried Chicken (KFC) has recently joined the small group of big name companies that have created ASMR-inspired ads.
Dove chocolate released two ASMR-inspired ads in November 2015 and Pepsi posted a short ASMR-inspired ad in April 2016.
And now Colonel Sanders continues the big name tingle-athon.