Buzzfeed has started posting a series of tingly videos on their Facebook Live page.
The videos are called, ‘ASMR News Now’.
The videos are about 20 minutes in length and cover some U.S. and global mainstream news in somewhat of a traditional news style.
With some important differences of course.
Several months ago I reported about Dove Chocolate releasing two ASMR-inspired marketing videos.
The videos were well done and it was exciting to see a big name company incorporate ASMR into a marketing campaign.
I was even more excited by a report that they collected physiological data from viewers of these videos and the data will be made publicly available – as announced in an online article on October 23, 2015,
Pepsi has created an ASMR trigger type advertisement.
It is not nearly as bold and impressive as the ASMR trigger type advertisement created previously by Dove Chocolate.
The Dove ads incorporated hand movements, eye gazing, plastic crinkling, focused task behavior, chewing/mouth sounds, and soft/whisper vocalizations.
So what type of ASMR triggering video did the marketing juggernaut of Pepsi create?
In my prior post I highlighted how ASMR artists have taken the real world experience of ASMR and transitioned it to an online, recorded experience.
Well, Pınar Demirdağ and Viola Renate, referenced professionally as Pinar&Viola, have taken the re-creation of ASMR triggers to another step.
Pinar & Viola have created a Computer-Generated Image (CGI) of an ASMR artist and have titled it, “Made you come here.”
ASMR is a relaxing sensation experienced in the real world and often through one-on-one interactions.
One of the greatest curiosities is that ASMR can also be strongly stimulated by watching videos of ASMR triggering behaviors and sounds recorded by talented ASMR artists.
One of those talented artists includes Emma Smith, the popular online ASMR artist known as WhispersRed.
And now Emma has brought the ASMR experience full circle by transitioning ASMR from a real world, individual-based experience to an online, global-based experience and then back to the real world as a live, audience-based experience.
Michelle Woodall is a Counselor and Psychotherapist in Edinburgh, United Kingdom.
She has her B.Sc. in Mathematics and Economics with a Certificate of Counseling from the University of Birmingham, along with a Diploma in Person Centred Counseling from the University of Warwick.
Michelle’s areas of focus include depression and/or anxiety in the Highly Sensitive Person.
She recently wrote a series of articles about the Highly Sensitive Person which included ASMR. I reached out to Michelle to learn more about the term Highly Sensitive Person and how it may relate to ASMR.
The ASMR Report is a new website about ASMR which should be quite helpful to anyone looking to learn more about ASMR.
The site does a very detailed job of reviewing and sharing resources about ASMR. I would strongly recommend the site for anyone performing research, searching for documentation, or writing an in-depth perspective about ASMR.
This is the audio version of my interview with WhisperingLife.
This audio recording gives a short overview of WhisperingLife and then I read the transcript of the interview which I initially posted on February 8, 2016.
Subscribe to the ASMR University Podcast to hear all of the past and future episodes or listen to this one episode right here:
It could still be a long time until ASMR is a clinician-recommended therapy for disorders like insomnia, anxiety, or depression.
How long? Hard to say but a recent publication about the therapeutic use of yoga gives a valuable perspective to this timeline for ASMR.
Good politicians and good online ASMR artists have a similar metric; their ability to connect with their audience is usually reflected in their number of followers.
Most ASMR artists understand that connecting with your audience is not just about having appealing and appropriate content for their target audience, but also about how the artist conveys that content through their behaviors which include eye contact, hand movements, vocal tone, facial expressions, and verbal pacing.
Politicians have a similar challenge of having appropriate content and behaviors, but it seems they are more likely to remember what to say and less likely to remember the importance of how they say it.
A recent publication in the journal Communication Monographs looked at the behaviors of politicians in U.S. presidential debates.
ASMR University 