What does whisky now have in common with soda, fried chicken, chocolate, crackers, furniture, and cars?
Yes, ASMR-inspired commercials.
Scottish distillery Glenmorangie, which focuses on producing single malt scotch whiskey, has rolled out three campaign videos which incorporate ASMR triggers.
Joining the group of Pepsi, KFC, Dove, Ritz, and IKEA, Toyota announces ASMR-inspired commercials.
According to their September 1 2017 news release about the “Sensations” marketing campaign for the 2018 Camry,
“A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to magnify sensations, create rich sight and sound content and highlight the extraordinary features of the new Camry.”
There is a problem though. I didn’t find strong evidence of ASMR-inspiration in the nine campaign videos I watched.
ASMR is coming to over 70 million U.S. televisions.
Sorta.
On October 3, 2017, the TV network, IFC, announced they will begin showing video content from the website, Funny or Die.
One of those programs will include, “ASMR with Kelly Whispers.”
Veronica Pastore is pursuing her M.Sc. degree in Marketing Management at Bocconi University in Milan, Italy.
She chose ASMR for the topic of her Master’s Thesis, which was titled, “Autonomous Sensory Meridian Response (ASMR) Videos: An Exploratory Analysis of Communication and Sales Potential for Companies.”
Most ASMR scenes in movies are created unintentionally. The scenes accidentally happen to have subtle sounds or soft whispers which stimulate ASMR in some viewers.
The new movie, “Battle of the Sexes” with Emma Stone and Steve Carell may be the first major motion picture to have a scene which was intentionally created to induce ASMR.
It has been almost 10 months since Ritz launched their ASMR-inspired commercial on Nov 30, 2016.
I wrote an initial article about this on December 5, 2016 but I wanted to do this follow-up article to share some interesting information.
Pepsi did it. KFC did it. Dove did it. Ritz did it.
Now IKEA has joined the other big name brands to create an intentional ASMR advertisement.
On August 8, 2017 IKEA posted a video on their IKEA USA YouTube channel titled, “‘Oddly IKEA’: IKEA ASMR.” Continue reading
Glass Vaults is a psychedelic off kilter pop group originating out of Wellington, New Zealand.
Public praise includes, “”Glass Vaults is like a never ending dream while I’m half-asleep” (No Fear of Pop), and “trance-inducing, hallucinatory walls of sound that shimmer with ghostly incantations.” (Northern Transmissions).
Since their conception in 2010, the members Richard Larsen, Rowan Pierce, Bevan Smith, Hikurangi Schaverien-Kaa have toured throughout New Zealand, Australia, and the U.S.A.
But these “merchants of bliss” have recently added a new member, ASMR, and it has influenced their latest album, The New Happy.
Murray is an actor and IT technologist with a Bachelor’s of Science degree in Media Technology. He currently lives in Nova Scotia, Canada with prior residence in New Zealand and Scotland.
Murray also resides on YouTube as ASMR Muzz, posting relaxing Scottish-accented videos and tranquil ASMR trigger sounds.
In my interview with Murray he shares memories of ASMR from his youth, his inspiration for creating ASMR videos, his most popular video, his challenges creating content, his tips for new ASMR artists, and how his videos may be helping others.
What can be more comforting than an ASMR video? How about an ASMR video of candy and other sweet treats.
Ms Candy Blog ASMR is an ASMR artist living in New York City and she agrees, along with her YouTube followers. In 2014 she launched her Ms Candy Blog channel and then soon launched her Ms Candy Blog ASMR channel to deliver tingles with the treats.
She also has a Master’s degree in Theatre and has been recently recruited as a livestreaming educator.
In my interview with Ms Candy Blog ASMR she talks about her most popular video, the evolution of her videos, her biggest challenge as an artist, her association with Ru Paul, how her videos help others, and her scientific curiosity about ASMR.
ASMR University 