Pa Chee Yang is an undergraduate student majoring in Applied Social Science with a concentration in Economics at the University of Wisconsin-Stout.
She decided to investigate some associations between ASMR and student studying for his Applied Social Science Capstone research project. Her advisor was Dr Zach Raff and her Capstone project was titled, “How ASMR affects student study.”
Pa Chee recruited 98 local students for her study and inquired about ASMR experiences, GPA, introversion, caffeine use, sleep difficulties, stress levels, and music habits.
In my interview with Pa Chee she explains her inspiration, goals, methods, and the results of her study. She also provides tips for other students researching ASMR.
Below are my questions in bold, her replies in italics, and links to her complete Capstone project, as well as, a presentation file summarizing her project.
What inspired you to do your research project on ASMR?
ASMR has become a popular trend on YouTube which exploits access to everyone. All ages from as early as five have access to the internet and know of this trend. I personally listen to a lot of ASMR when I can’t go to bed because it helps me sleep. I figured as it was a rising internet sensation, it would be great to do my research project on it.
What was the goal of your project?
The goal of my project was to see whether ASMR increases student grades. I did this by sending out a mass survey to about 1,000 students at my university. Less than 100 students answered the survey, but it was enough to gather data and do some digging. I did this by control factors to keep students who listen to ASMR different from students who do not. I then compare the answers from my quantitative data to see if there’s a difference.
What methods did you use to collect and analyze your data?
I used qualitative data through the use of the survey. In the survey, I asked quantitative questions which was converted into an excel sheet. To analyze my results, I used ordinary least squared regression.
What were the general results of your study?
The results showed that there were no difference. ASMR does not increase or decrease student grades. It did show that it eases student stress, but overall the results show that ASMR does not affect student studies.
What was most interesting to you about doing this study?
The most interesting thing about this study was that students who listen to ASMR are mostly introverts. That makes sense though because I found an article (listed on my poster) that students who tend to keep to themselves more keep their mind occupied by using the internet. Their minds seem to more easily comprehend ASMR as opposed to extroverts.
What tips would you give to other students doing a research project on ASMR?
Other students studying ASMR should think of their questions a month prior to creating the study. If a student is using information to convert over to excel, make sure your questions are organized in a way that information is still easily understandable. Lastly, ASMR is a topic that is not heavily studied. I found most of my academic sources on googlescholar.com which really helped me.
Click the links below to learn more about the project and data:
Click the links below to learn more about ASMR research:
- Tips: How to be an ASMR researcher.
- Insight: Interviews with ASMR researchers.
- Browse: ASMR research and data.
Learn more about ASMR:
- Website: ASMR University
- Podcast: ASMR University Podcast
- Book: Brain Tingles
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