Earlier this year a health bulletin was posted by United Concordia Health Insurance about the potential benefits of ASMR for easing dental anxiety. This was the first public support I had seen for the potential health benefits of ASMR by a health insurance provider.
And now another health insurance provider is publicly promoting the potential benefits of ASMR to relieve stress and inducing sleep.
AXA PPP Healthcare is one of the largest health insurance providers in the UK and last month they posted an article titled, “ASMR – Autonomous sensory meridian response.”
The posting includes text, a video, an audio file (both created by Emma Smith, the ASMR artist known as WhispersRed), and also an infographic about the potential biology of ASMR.
Joining the group of Pepsi, KFC, Dove, Ritz, and IKEA, Toyota announces ASMR-inspired commercials.
ASMR is coming to over 70 million U.S. televisions.
Veronica Pastore is pursuing her M.Sc. degree in Marketing Management at Bocconi University in Milan, Italy.
Most ASMR scenes in movies are created unintentionally. The scenes accidentally happen to have subtle sounds or soft whispers which stimulate ASMR in some viewers.
This article is an update about the data collected by the 
It has been almost 10 months since Ritz launched their ASMR-inspired commercial on Nov 30, 2016.
Sarah Toth is a 26 year old ASMR artist living in Johnstown, Pennsylvania.
Dr. Diego Garro is a Senior Lecturer at Keele University in the United Kingdom. He has a BSc in Electronic Engineering, an MSc in Digital Music Technology, an MA in Teaching and Learning in Higher Education and a PhD in Composition.
ASMR University 