‘ASMR’ was the most searched term on YouTube in 2024

According to the Dec 26, 2024 article titled, “The Top YouTube Searches in 2024“, ‘ASMR’ was the most searched term.

However, according to the Dec 17, 2024 article, “Most Searched Things on Google in 2024“, the term ‘ASMR’ didn’t even appear in the Top 100 most searched terms.

Did these two different lists use different methods?  I don’t think so because the lists were published by the same company. 

So why was ‘ASMR’ the #1 search term on YouTube, but the term ‘ASMR’ didn’t even make the top 100 search terms on Google?

The answer may be simple.

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In-person ASMR spas & services (updated Nov 16, 2025)

Do you know that some places in the world offer in-person ASMR services?

Perhaps you do, but I’m not sure most people are aware of this.

Yet, I’ve been seeing these services pop up in the USA, UK, London, Singapore, and other countries since 2015.

They are often called “ASMR Spa” and “ASMR Services”, but they are also offered as “Touch Therapy”, “Soft Touch Services”, “Light Touch Treatments”, “Backscratching Services”, and other names.

Below is a list of examples, followed by some data that demonstrates the desire for in-person ASMR services among many people.

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Meet Sharon, the ASMRtist known as “ASMR Glow” who has over 1.8 million subscribers on YouTube

If you are an ASMR video enthusiast, then it is likely that you already know all about Sharon and her YouTube channel, “ASMR Glow.”

Sharon launched her ASMR YouTube channel on Oct 24, 2016.

Now, about 7 years later, she has grown her channel to have over 1.8 million subscribers and almost 900 videos (which have received 658 million views).

I’ve watched many of her videos and I’ve also been fortunate to meet her in person.  The gentle and caring person you see in her videos is who she really is.  Being your genuine self is key to being a successful ASMRtist, and this is certainly true of Sharon.

What was Sharon’s first video on her ASMR Glow YT channel?

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How many ASMR channels, ASMRtists, and ASMR videos are on YouTube?

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This should be easy to answer, but it isn’t.  At least not for me.  I have figured out one way to get some ballpark numbers, but my methods may not be the easiest or the most accurate.

If you know a better way than what I describe below, then please reach out to me at asmruniversity@gmail.com.

I will begin by telling you the numbers I calculated and then I will explain how I achieved them.

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Interview with WhisperingLife, the first ASMR artist

ASMR Autonomous Sensory Meridian ResponseWhisperingLife has her Bachelors of Science degree in Ophthalmic Dispensing and is currently a Dispensing Optician in Nottingham, England.

WhisperingLife is not her real name, she prefers to keep that private.  But this was the name she chose as her alias in early 2009 when she created the first whisper-dedicated channel on YouTube.

For this historical milestone, she is often referred to as the first ASMR artist.

Before jumping into the interview I want to provide more context and background about WhisperingLife.

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