Good politicians and good online ASMR artists have a similar metric; their ability to connect with their audience is usually reflected in their number of followers.

Most ASMR artists understand that connecting with your audience is not just about having appealing and appropriate content for their target audience, but also about how the artist conveys that content through their behaviors which include eye contact, hand movements, vocal tone, facial expressions, and verbal pacing.

Politicians have a similar challenge of having appropriate content and behaviors, but it seems they are more likely to remember what to say and less likely to remember the importance of how they say it.

A recent publication in the journal Communication Monographs looked at the behaviors of politicians in U.S. presidential debates.

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