Published research study examines the content and comments of ASMR videos

Alexsandra Kovacevich and David Huron at Ohio State University have published a research paper about the content and comments of ASMR videos.

Their paper is titled, “Two Studies of ASMR: The Relationship between ASMR and Music-Induced Frisson” and was published  in Fall 2018 in the peer-reviewed journal, Empirical Musicology Review.

In this paper, the authors report the results of two studies.  The first study analyzed the content of ASMR videos and the second study analyzed comments about ASMR videos.

Below is a summary of their paper, followed by links to the published manuscript, supplementary materials, and a commentary article.

Continue reading

ASMR community veterans launch Tingletastic website

Looking to help spread the awareness of ASMR and display your love for ASMR on a t-shirt, hoodie, wall print, or other item?

Evy Whispers (Evy Van Droogenbroeck) and Whisperhub (Sue Dorrens) have launched the new website Tingletastic.com to help ASMR enthusiasts display their love on some Tingletastic swag.

Evy and Sue are long time ASMR enthusiasts, ASMR video artists, and contributors to the ASMR Community.  I previously wrote a blog article about Sue in 2016 highlighting her founding of the Whisperhub website in 2011 and the creation of the I Love ASMR Facebook page in 2014.  Evy and Sue have worked together previously on the ASMR Island community website.

The seed for Tingletastic was born from their own deep enthusiasm and appreciation for ASMR and how it helped them with insomnia (for Sue), as well as, with depression and anxiety (for Evy).

So what ASMR goodies and resources can you find at Tingletastic.com?

Continue reading

Participate in a research study about ASMR, intelligence, and personality traits

Toloue Askarirad is a graduate student in the School of Psychology at The University of Adelaide in Australia.

Her research thesis is exploring an association between intelligence, personality traits, and ASMR, and is titled, “Do intelligence and personality traits influence ASMR perception?”

Toloue is looking for participants to take her online survey, which has been reviewed and approved by a Human Research Ethics Subcommittee.  The faculty supervisor of her project is Professor Nick Burns.

The survey is open to individuals who watch ASMR videos, is fully anonymous, will not take longer than 40 minutes, and the results will only be used for academic purposes.

The survey will remain open until 200 participants have participated (or until June 30th, 2019).

Below is a link to the survey and more information.

Continue reading

Interesting data from an ASMR spa survey

Would you be interested in an ASMR spa?

Amanda Rose Doherty is currently an Account Manager at a software company in Barcelona, Spain.  She received her Business Studies Degree in Marketing at Dublin City University.

Amanda was considering the idea of opening an ASMR spa.  She created a survey in 2016 to assess interest in this idea  and I wrote an article about her with a link to her survey.

The bad news is that Amanda has shifted her focus away from creating an ASMR spa, but the good news is that she has shared the results of her survey with me – and the data shows that there is a strong interest in ASMR spas.

She had over 600 responses and has given me permission to share her interesting data below.  Below are results from her survey, followed by a link if you would like to learn more about her.

Continue reading

The importance of consent in ASMR videos and live sessions

Abby Lee Hood is a Nashville-based freelance writer who recently wrote a terrific article for MTV news titled, “ASMR IS NORMALIZING CONSENT, ONE WHISPER AT A TIME.”

Her article highlights how consent not only applies to romantic and non-romantic relationships, but also to ASMR.   Consent is an important part of ASMR role-play videos and real world ASMR sessions because feeling safe and at ease is probably critical to the relaxing feeling of ASMR.

Abby Lee cites data in the article about consent and ASMR which was collected by MTV from over 100 participants.  She has shared the data with me and given me permission to share it here.  Most of the responses focus on ASMR videos, but the incorporation of consent would also be very relevant to live or person-to-person ASMR sessions.

Below are the data from the MTV survey, followed by links to her article and her website.

Continue reading

Participate in a research study about ASMR experiences

Thomas Swart is a postgraduate student, pursuing his PhD in Psychology at Goldsmiths, University of London, UK.

His research thesis is investigating the neurotransmitters, brain regions, and neural mechanisms that drive ASMR. In order to do this he aims to initially validate the presence of ASMR in individuals via an online questionnaire rather than solely relying on self-reported measures.

His thesis is titled: “Explaining Autonomous Sensory Meridian Response”, and his faculty advisor for the study is Dr. Michael Banissy, Professor of Psychology and Co-Head of Department at Goldsmiths University.  Dr Banissy has co-authored two prior published studies about ASMR.

Thomas is looking for participants to take his online survey, which has been reviewed and approved by an Ethics Committee.  The survey is open to everyone who is 18 or older, regardless if you do or don’t experience ASMR.  The survey is fully anonymous (GDPR-compliant), will take 30-40 minutes to complete, and the results will only be used for academic purposes.

The survey will remain open until sufficient responses enable a further revision of the questionnaire to more accurately validate the presence of ASMR in an individual.

Below is a link to the survey and more info.

Continue reading

Grandmother begins new journey as creator of ASMR videos

Elena Jdanova was born in Moscow, Russia (USSR back then), graduated from Moscow State University with a B.S. Degree in paleontology, and now resides in California, USA.

Her resume already includes experiences as an Indian dance instructor, ceramicist, massage therapist, and an author of two books.

Now, at the age of 62 years and as a loving grandmother to a couple of grandchildren, Elena has decided to start a new journey – she is creating ASMR videos on her new YouTube channel called Grandmother’s Tales.

So what do you get when you combine a Russian grandmother and an ASMR content creator?  Someone who has a lifelong understanding of positive personal attention (also called “doting” in grandmother-speak) and communicates it with a delightful Russian accent.

In my interview with Elena she explains her inspiration to create ASMR videos, how being a grandmother influences her content, her challenges encountered so far with creating ASMR videos, and reactions to her videos from family, friends, and strangers.

Below are my questions in bold, her replies in italics, and links to her ASMR video channel, gardening video channel, and published books.

Continue reading

Have you visited Whisperlodge for an in-person ASMR experience yet?

Whisperlodge is a live, in-person, theatrical, and totally immersive experience for ASMR lovers.

They only have a few events in specific locations throughout the year, and one of those is upcoming.

Whisperlodge will be at Silver Lake, Los Angeles, California from March 13 – 17, 2019.

Here is more information they shared with me so you can learn more about their ASMR experience.

Continue reading

Participate in a research study about watching ASMR videos

Anthony El-Chaar is a graduate student, pursuing an M.A. in media studies at Notre Dame University in Lebanon.

His research thesis is investigating the experiences and motivations of watching ASMR videos. The thesis is titled: “Autonomous Sensory Meridian Response: What is the Phenomenon Behind the Tingling Sensation?”  His faculty advisor for the study is Dr. Jessica El-Khoury, Assistant Professor at Notre Dame University.

Anthony is looking for participants to take his online survey. The survey is open to individuals who watch ASMR videos. The survey is fully anonymous and the results will only be used for academic purposes. The survey will take 10 minutes maximum to complete.

The survey will remain open until 300 participants have participated.

Below is a link to the survey and more info.

Continue reading

ASMR commercial debuts during the Super Bowl

ASMR made it to the Super Bowl.

On Feb 3, 2019, an ASMR commercial featuring Zoe Kravitz and Michelob Ultra Pure Gold played during the 4th quarter of the Super Bowl.

In full disclosure, I was the ASMR consultant for the past couple of months to the creative and production teams behind the commercial.  These individuals truly wanted to understand ASMR and represent it appropriately in the commercial – and I think they did a fantastic job, as do some ASMR artists.

The ASMR artist, Somni Rosae, sent me the following email:

“Hi Dr. Richard!  Have you seen the new beer ad for the Super Bowl?  Personally, I think this is the first ad I think the advertising agencies got it right.  Cheers, Somni”

The ASMR artist, Gibi ASMR, commented on the commercial in the Chicago Tribune:

“I thought it was awesome. They hit the nail on the head. You can tell they did their research: They had the binaural microphones, had her whispering back and forth. They had tapping, nice sounds. They definitely watched content and had done their research on what ASMR is supposed to be. They, of course, blew it up, made it Hollywood, used a big budget, and so it was very cool. They were accurate.”

The video is currently posted on the YouTube channel for Michelob Ultra (it is the most viewed video on the channel) and contains positive comments from additional ASMR artists like ASMR DarlingfastASMRKaruna Satori ASMRThe ASMR RyanASMR Destiny, Holly ASMR, and Tyson ASMR.

The production was selected as one of the 10 Best Super Bowl Commercials by The Washington PostThrillist, and Oprah Magazine, and five months later was described as,the prime example of an incredibly successful ASMR brand advertisement.

My favorite article about the commercial was by Dr William Halligan, a dentist in San Diego who saw it and asked, “what in the world was this?”   Dr Halligan then went searching about ASMR and even strapped a heart rate monitor on himself to see his physiological response to ASMR videos.

The Super Bowl commercial is linked below and here are some of the key ASMR elements to watch for:

Continue reading