Participate in a research study about ASMR videos as self-care during the COVID-19 pandemic

Matt Frank is a graduate student, pursuing an M.A. in media studies at the University of Virginia in Charlottesville, VA.

His research thesis is investigating the experiences and motivations of watching ASMR videos as a form of self-care during the COVID-19 pandemic.

His thesis is tentatively titled: “Notions of ASMR in Quarantine: Affect, Self-care, and Healthcare”, and his faculty advisor is Dr. Elizabeth Ellcessor, Assistant Professor at the University of Virginia.

As part of his thesis study, Matt is looking for participants for his virtual focus group, which has been reviewed and approved by an Ethics Committee (IRB-SBS #3160).

The focus group is open to individuals over the age of 18 who have regularly watched ASMR videos during the pandemic.

The focus group is fully anonymous and the results will only be used for academic purposes.

The focus group will take 90 minutes maximum to complete.

An email will be sent to interested participants with a link to schedule focus group dates and times.

The findings of this study will be made available upon request at the end of the research project, which will be on August 1st, 2021.

If you have any questions or concerns, feel free to contact the primary researcher Matt Frank ( or his advisor Dr. Elizabeth Ellcessor (

If interested in participating, or to learn more about this study, use the link below.

Link to participate or for more information:  ASMR  Research Study sign-up (closes March, 20th 2021)

Learn more about ASMR research:

Learn more about ASMR:

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This post brought to you by ASMR University.  A site with the mission of increasing the awareness, understanding, and research of the Art and Science of Autonomous Sensory Meridian Response.

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