Global ASMR survey by Deezer uncovers helpful data about ASMR

ASMRU - white box - JPGDeezer is an online audio platform with a catalog of more than 90 million songs, playlists, podcasts and radio channels.

They recently launched two ASMR-related projects, ASMR Sessions (press release) and an ASMR Global Survey (press release).

ASMR sessions, the first project, was the re-creation of top hits by top artists into ASMR-style fusions.  Participating artists (and their re-created ASMR-stylized song) included

  • Alicia Keys (Fallin’)
  • James Blunt (You’re Beautiful)
  • Sir Tom Jones (What’s New Pussycat)
  • Ava Max (Kings and Queens)
  • YUNGBLUD (Parents).

I was fortunate to be able to work with Deezer as they produced these ASMR/Music fusion tracks.  Each musical artist, as well as the Deezer audio engineers, did a wonderful job of transforming these hit songs into ASMR-style experiences.  You can listen to these reimagined ASMR fusion songs HERE.

The rest of this article will focus on Deezer’s second ASMR project, the ASMR Global Survey.  I also worked with Deezer on the creation of the survey and the data summaries.  I’ll share the survey methods and general findings below.

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