In 2015, Dove chocolate probably created the first ASMR-inspired commercial.
In 2016, more companies followed, including Pepsi, KFC, and Ritz Crackers.
And since then, the list has been growing steadily to include Ikea, Applebee’s, McDonalds, Renault, Toyota, Sony, Zippo lighters, MTV, Behr paint, and more.
I won’t say they all succeeded in making ideal ASMR-triggering videos – some definitely understood ASMR better than others.
But I think they all did succeed in highlighting their products or message in a relaxing way. ASMR has inspired a new wave of commercials that don’t yell at you, push their products on you, demand you buy right now, and add to your daily stress.
Interested in viewing these low-key, relaxing commercials?
I’ve just created a new page on this website dedicated solely to ASMR-inspired commercials. I will keep adding to the page as more are produced, so feel free to revisit it occasionally to see the list grow.
Some of the commercials that I think have the best ASMR triggers include Dove chocolate, Ritz crackers, Michelob Ultra, Renault, and Ikea.
Visit the new page: ASMR Commercials