Hushaway – a new platform helping neurodivergent children via ASMR triggers and other sounds

HushAway is a gentle sound-based wellbeing platform that helps children, especially those who are neurodivergent, anxious, or emotionally overwhelmed, find peace, focus, and emotional safety.

The platform is using ASMR triggers, Solfeggio frequencies, binaural beats, & soothing narration to support emotional regulation for all children.

A little backstory from the founder, Nicola Maria Rose (Nikki),

HushAway® began because I kept meeting overwhelmed parents and exhausted children with big feelings that had nowhere to land. I wanted to create a soft place, a ‘Sanctuary of Sound’, to help them feel a little safer in their bodies, drift into sleep more easily, and find their way back to themselves after a hard day.”

The concept and goals of the founder and this project were so compelling that I joined their team.

The founder has also announced the official launch of the platform today, along with great things on the horizon,

The full HushAway® Sound Sanctuary, with 400+ stories, soundscapes and affirmations, is coming soon. If you’d like to be first to hear when it opens, there’s an invitation list on the site you can join. “

Click the link below to learn more about the Hushaway platform, soundscapes, team, and goals.

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Insights and Data from Studio ASMR, an in-person ASMR Spa in Poland

In-person ASMR services and therapies are growing slowly.

Here is a list of in-person ASMR services around the world, and here are some insights from an ASMR therapist.

In this post, I’m happy to share some insights from Santina Zienkiewicz, the founder of the in-person ASMR spa, “Studio ASMR” in Trójmiasto, Poland.

She also shared some data she collected from her ASMR spa clients, which you will also find below.

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‘ASMR’ was the most searched term on YouTube in 2024

According to the Dec 26, 2024 article titled, “The Top YouTube Searches in 2024“, ‘ASMR’ was the most searched term.

However, according to the Dec 17, 2024 article, “Most Searched Things on Google in 2024“, the term ‘ASMR’ didn’t even appear in the Top 100 most searched terms.

Did these two different lists use different methods?  I don’t think so because the lists were published by the same company. 

So why was ‘ASMR’ the #1 search term on YouTube, but the term ‘ASMR’ didn’t even make the top 100 search terms on Google?

The answer may be simple.

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How many ASMR channels, ASMRtists, and ASMR videos are on YouTube?

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This should be easy to answer, but it isn’t.  At least not for me.  I have figured out one way to get some ballpark numbers, but my methods may not be the easiest or the most accurate.

If you know a better way than what I describe below, then please reach out to me at asmruniversity@gmail.com.

I will begin by telling you the numbers I calculated and then I will explain how I achieved them.

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Grandmother begins new journey as creator of ASMR videos

Elena Jdanova was born in Moscow, Russia (USSR back then), graduated from Moscow State University with a B.S. Degree in paleontology, and now resides in California, USA.

Her resume already includes experiences as an Indian dance instructor, ceramicist, massage therapist, and an author of two books.

Now, at the age of 62 years and as a loving grandmother to a couple of grandchildren, Elena has decided to start a new journey – she is creating ASMR videos on her new YouTube channel called Grandmother’s Tales.

So what do you get when you combine a Russian grandmother and an ASMR content creator?  Someone who has a lifelong understanding of positive personal attention (also called “doting” in grandmother-speak) and communicates it with a delightful Russian accent.

In my interview with Elena she explains her inspiration to create ASMR videos, how being a grandmother influences her content, her challenges encountered so far with creating ASMR videos, and reactions to her videos from family, friends, and strangers.

Below are my questions in bold, her replies in italics, and links to her ASMR video channel, gardening video channel, and published books.

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“Brain Tingles”, the first how-to guide for stimulating person-to-person ASMR

I’m happy to share that my book “Brain Tingles” has recently been published by Simon & Schuster and is now available at Amazon and Barnes & Noble.

The focus of the book is to help individuals learn the types and key principles of ASMR triggers for stimulating person-to-person ASMR.  The book covers how to use light touch, gentle sounds, soothing voices, and calming activities to bring the blissfulness of ASMR to people in your life.

The book is also filled with quotes from ASMR artists, quotes from those who experience ASMR, and references to ASMR research findings –  tying together the practice, experience, application, science, and hypotheses about ASMR.

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Jimmy Kimmel features ASMR on late night talk show

ASMR Autonomous Sensory Meridian Response UniversityJimmy Kimmel explored the curious world of ASMR videos – with the help of kids.

This week, his late night show on ABC featured a 5 minute segment of him talking to kids about ASMR.  The kids explained ASMR and they watched ASMR videos together.

I thought the kids did a great job of explaining ASMR, with enjoyable moments of amusement between the host and the kids.

I’ve added Jimmy Kimmel to my growing list below of almost 50 actors, musicians, and other well know individuals who have discussed ASMR or attempted to create ASMR triggers.

Scroll down the list below and tap on Jimmy Kimmel’s name to watch his funny ASMR round table with the kids, and tap any of the other famous names to see how they are exploring ASMR.

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Renee Frances publishes the first ASMR-inspired children’s book

ASMR Autonomous Sensory Meridian Response UniversityRenee Frances is a children’s book author who has written the first children’s picture book to incorporate ASMR, titled “Avery Sleeps More Readily: A whispered Good Night Fairy book.”

Incorporating ASMR triggers into the content and process of reading a child a bedtime story is a fantastic idea.   Common ASMR triggers like personal attention, whispering, soft voices, light touch, picture tracing, gentle hand movements, page turning, and caring behaviors are typical stimuli that can occur when a parent or caretaker reads a child a bedtime story.

It is even possible that the origins of ASMR are rooted in most caring behaviors that happen between children and their caretakers.  Renee’s book not only reminds readers about incorporating these soothing behaviors at bedtime, but provides optimal techniques and content to help readers lull a child to sleep with a bedtime story.

The illustrations are beautifully done by Romaine Tacey and I was provided the great honor of writing the foreword.  The book will be available on Amazon on August 8, 2018, but in the meantime you can access a digital copy via the link at the end of this article.

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