‘ASMR’ was the most searched term on YouTube in 2024

According to the Dec 26, 2024 article titled, “The Top YouTube Searches in 2024“, ‘ASMR’ was the most searched term.

However, according to the Dec 17, 2024 article, “Most Searched Things on Google in 2024“, the term ‘ASMR’ didn’t even appear in the Top 100 most searched terms.

Did these two different lists use different methods?  I don’t think so because the lists were published by the same company. 

So why was ‘ASMR’ the #1 search term on YouTube, but the term ‘ASMR’ didn’t even make the top 100 search terms on Google?

The answer may be simple.

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How much research has been done on ASMR?

You have probably heard that experiencing ASMR is helpful for sleeplessness and insomnia, helpful for reducing stress and anxiety, and can reduce heart rate and blood pressure.

But how many published research studies support these claims?

Would you be surprised if I said there are over 100 published research studies about ASMR?  Perhaps so, and it isn’t your fault.

Many mainstream reports about ASMR have a statement similar to this, “Although ASMR is a global phenomenon, very little research has been done on this sensation.”

This statement is accurate, but it is also inaccurate.

Let me explain.

It is accurate if you interpret the statement to imply, “Very little research has been done on ASMR compared to the amount of research done on other health topics such as happiness, depression, love, migraines, diabetes, strength training, hypertension, memory, etc.

Most common health topics have at least a thousand peer-reviewed research studies.  This is simply due to these topics being well-known for decades, centuries, or longer.

The global awareness of ASMR started in 2007, the term “ASMR” was coined in 2010, and the first peer-reviewed research study was published in 2015.

In short, ASMR is a new field of study, so it makes sense that it has not been as studied as many other health-related topics.

So let’s get to the critical question.

How many research studies have been done on ASMR?

The answer is somewhere between 100 and 2000.  Below is a full explanation with helpful links.

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Interview with Zarbondb, one of the first ASMR artists on YouTube

Tony (full name withheld) is currently an IT technician at a multinational company in Spain.

In 2009 though, Tony was finishing his studies in Spain, working as a Service Desk employee, and also creating whisper videos as “Zarbondb”.

He was one of the first ASMR artists, perhaps the third one, and was referred to as a “whisper artist” or “whisperer” because the term “ASMR” hadn’t been coined and widely used yet.

In my interview with Tony he shares how he discovered whisper videos, why he started his channel, his memories of the whisper community, and why he chose the name “Zarbondb”.

Below are my questions in bold, his replies in italics, a link to his whisper videos, and a link to his Twitch channel of retro gaming.

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Interview with Mysterious_Goo, one of the first ASMR artists on YouTube

Jenny (full name withheld) is currently a drama teacher in London, England.

In 2009 though, Jenny was a Theatre studies student in London who was also creating whisper videos as “Mysterious_Goo”.

She was one of the first ASMR artists, perhaps the second one, and was referred to as a “whisper artist” or “whisperer” because the term “ASMR” hadn’t been coined and widely used yet.

In my interview with Jenny she shares how she discovered whisper videos, why she started her channel, her memories of the whisper community, and why she chose the name “Mysterious_Goo”.

Below are my questions in bold and her replies in italics.

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Interview with CrisperWhisper, one of the early ASMR artists on YouTube

Andrew (full name withheld) is currently a Senior Software Engineer working for a fortune 200 company in Colorado, US.

In 2009 though, Andrew was a college student studying computer networking and also creating whisper videos as “CrisperWhisper”.

He was one of the early ASMR artists who were commonly called “whisper artists” or “whisperers” because these individuals were creating whisper videos before the term “ASMR” was coined and widely used.

In my interview with Andrew he shares how he discovered whisper videos, why he started his channel, vivid memories of the whisper community, and one of his biggest regrets.

Below are my questions in bold, his replies in italics, and a link to his new ASMR channel.

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New museum exhibit features ASMR videos

ASMR Autonomous Sensory Meridian Response UniversityASMR videos will be one of several video genres featured in a new museum exhibit titled, “The New Genres: Video in the Internet Age.”

The exhibit is focusing on the following new video genres which have appeared over the last two decades: vlogs, Let’s Play videos, Unboxing videos, and ASMR videos.

Specific videos of each genre will be highlighted because they have been considered to be “significant, influential, and representational of these videos.”

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Interview with Jennifer Allen, the woman who coined the term, ‘Autonomous Sensory Meridian Response’ (ASMR)

ASMR Autonomous Sensory Meridian ResponseJennifer Allen currently lives just outside Plattsburgh in upper state NY, USA. She has attended the University of Southern Maine and is currently a Red Team Manager for a cybersecurity company.

Jennifer is also the person who coined the term, Autonomous Sensory Meridian Response.

But that is not all. She has been a significant contributor to the ASMR community from the start.

Here is an incomplete list of her incredible involvements and achievements:

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History of ASMR: Interview with WhisperingLife, the first ASMR artist (podcast episode #6)

ASMR Autonomous Sensory Meridian Response UniversityThis is the audio version of my interview with WhisperingLife.

This audio recording gives a short overview of WhisperingLife and then I read the transcript of the interview which I initially posted on February 8, 2016.

Subscribe to the ASMR University Podcast to hear all of the past and future episodes or listen to this one episode right here:

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Interview with WhisperingLife, the first ASMR artist

ASMR Autonomous Sensory Meridian ResponseWhisperingLife has her Bachelors of Science degree in Ophthalmic Dispensing and is currently a Dispensing Optician in Nottingham, England.

WhisperingLife is not her real name, she prefers to keep that private.  But this was the name she chose as her alias in early 2009 when she created the first whisper-dedicated channel on YouTube.

For this historical milestone, she is often referred to as the first ASMR artist.

Before jumping into the interview I want to provide more context and background about WhisperingLife.

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