Vladimir Fedoseev is a graduate student pursuing his MBA at the Varna University of Management in Varna, Bulgaria (a partner university of Cardiff Metropolitan University in Wales).
His dissertation is investigating the involvement of ASMR in the service industry and is titled, “Effect of Autonomous Sensory Meridian Response (ASMR) on Service User Experience”
This is an interesting topic. How do the caring dispositions, light touches, hand movements, and personal attention from hairdressers, servers, and hotel staff affect our experience (and perhaps the tips)? Does being able to experience ASMR influence these interactions?
You can take his survey (link below) to share your experiences and perspectives.
I initially reported about this published study on
Romke Rouw of the University of Amsterdam and Mercede Erfanian of Maastricht University, both located in The Netherlands, have published a research paper on misophonia.
Andrew Smith is an undergraduate student at the Duncan of Jordanstone College of Art and Design at The University of Dundee, Scotland.
Applebee’s joins Sony, Toyota, Pepsi, KFC, Dove, Ritz, IKEA, and Glenmorangie Whisky in utilizing ASMR videos for marketing.
Helle Breth Klausen is pursuing her Ph.D. from the Department of Media and Journalism studies at Aarhus University in Denmark.
Marcus Nystrand is an undergraduate student in the Visual Communications program at Beckmans College of Design in Stockholm, Sweden.
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