Will Koziey-Kronas is an undergraduate student majoring in Professional Writing at the University of Toronto in Canada.
For his course, Introduction to Journalistic Investigations, he was assigned to write a profile piece.
He chose to profile ASMR through the experiences of an ASMR artist. Will explains why,
“People who aren’t familiar with ASMR are usually fascinated by it when their introduced for the first time. I figured a piece about an ASMR creator, written as an introduction to ASMR, would be very compelling.”
A December 14, 2017 application from Apple to the US patent Office shows Apple’s interest to patent, “a digital assistant that is capable of detecting a whispered speech input and providing a whispered speech response.”
Sony joins Toyota, Pepsi, KFC, Dove, Ritz, IKEA, and Glenmorangie Whisky in utilizing ASMR videos for marketing.
Jake Gyllenhaal (actor in Brokeback Mountain, Donnie Darko, Nightcrawler) does a short interview with W Magazine which includes ASMR triggers.
ASMR University 