ASMR made it to the Super Bowl. On Feb 3, 2019, an ASMR commercial featuring Zoe Kravitz and Michelob Ultra Pure Gold played during the 4th quarter of the Super Bowl. In full disclosure, I was the ASMR consultant for the past couple of months to the creative and production teams behind the commercial. These … Continue reading ASMR commercial debuts during the Super Bowl
In 2015, Dove chocolate probably created the first ASMR-inspired commercial. In 2016, more companies followed, including Pepsi, KFC, and Ritz Crackers. And since then, the list has been growing steadily to include Ikea, Applebee’s, McDonalds, Renault, Toyota, Sony, Zippo lighters, MTV, Behr paint, and more. I won’t say they all succeeded in making ideal ASMR-triggering videos … Continue reading ASMR commercials – a growing trend
The following is a list of commercials, ads, and promos that have attempted to incorporate ASMR triggers. Some of these productions didn’t create true ASMR scenarios, they simply tagged their production with the term, “ASMR”. Watch/listen to each ad below to see if it truly fits this definition of video-mediated ASMR scenarios: A kind … Continue reading Art of ASMR – Commercials
Joining the group of Pepsi, KFC, Dove, Ritz, and IKEA, Toyota announces ASMR-inspired commercials. According to their September 1 2017 news release about the “Sensations” marketing campaign for the 2018 Camry, “A different creative execution incorporates ASMR technology (autonomous sensory meridian response) – a tingling many people experience when listening to certain sounds – to … Continue reading Toyota announces commercials with ASMR technology
Veronica Pastore is pursuing her M.Sc. degree in Marketing Management at Bocconi University in Milan, Italy. She chose ASMR for the topic of her Master’s Thesis, which was titled, “Autonomous Sensory Meridian Response (ASMR) Videos: An Exploratory Analysis of Communication and Sales Potential for Companies.”
It has been almost 10 months since Ritz launched their ASMR-inspired commercial on Nov 30, 2016. I wrote an initial article about this on December 5, 2016 but I wanted to do this follow-up article to share some interesting information.
Pepsi did it. KFC did it. Dove did it. Ritz did it. Now IKEA has joined the other big name brands to create an intentional ASMR advertisement. On August 8, 2017 IKEA posted a video on their IKEA USA YouTube channel titled, “‘Oddly IKEA’: IKEA ASMR.”
Ritz Crackers has recently joined the growing list of big name companies which have created ASMR-inspired ads. Dove chocolate released two ASMR-inspired ads in November 2015, Pepsi posted a short ASMR-inspired ad in April 2016, and KFC launched an ASMR-inspired ad in July 2016. The Ritz Crackers video ad is in Korean but it clearly communicates the … Continue reading Ritz Crackers creates ASMR-inspired commercial
Kentucky Fried Chicken (KFC) has recently joined the small group of big name companies that have created ASMR-inspired ads. Dove chocolate released two ASMR-inspired ads in November 2015 and Pepsi posted a short ASMR-inspired ad in April 2016. And now Colonel Sanders continues the big name tingle-athon.
Several months ago I reported about Dove Chocolate releasing two ASMR-inspired marketing videos. The videos were well done and it was exciting to see a big name company incorporate ASMR into a marketing campaign. I was even more excited by a report that they collected physiological data from viewers of these videos and the data … Continue reading An update on the data collected from the Dove Chocolate ASMR-inspired commercials